Black Diamond’s video ad: “Go Full Send”
Running 218 daysFacebook and InstagramWinner
- How it opens
“So, how to warm up on a cold day on a big wall?”
Angle: Curiosity
- Why it works
It has run for 218 days and is still running, on 2 ads at once. Brands keep paying only for ads that make money, so this one is proven. Teaching something useful earns attention and goodwill.
- How it’s built
- Hook: So, how to warm up on a cold day on a big wall?
- CTA: Shop now
- What to borrow
- Open with a question your buyer is already asking themselves.
- Open a question in the first line that the rest of the ad answers.
- Test a tutorial ad for your own product.
- It has run for over a month: the idea is proven demand, so test it in your own words.
- Its words
Go Full Send
The rope, the rack and the shirt on your back. We've got you covered for a season of sending.
The Gold Standard in Climbing Gear
Button: Shop now
- What’s said
The transcript
So, how to warm up on a cold day on a big wall? You just need a small egg board, a haul bag, and then two legs. On a multiple day ascent, when you have like 100 kilograms of stuff, maybe not the best option. But for this little haul bag, pretty good.
- Where and how long
- First ran 24 Mar 2026; still running.
- Run as 2 ads, 2 of them running now.
- Links to blackdiamondequipment.com.
- Style: Tutorial, Unboxing.
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