Black Diamond

Black Diamond’s carousel ad: “JUST IN: BD x norda Collab”

Running 60 days·Facebook and Instagram·Winner

How it opens

“This partnership brings together Black Diamond’s deep heritage in designing and engineering mountain equipment with norda’s innovation in…”

Angle: Authority

Why it works

It leans on two trusted names, so the audience gets instant credibility without a long pitch. The newness cue and the collab framing create curiosity and a sense of exclusivity. The data also shows it has run 53 days, is still active, and is spread across 8 ads on five placements, which suggests it keeps performing and is being scaled.

Who it speaks to: Outdoor and trail enthusiasts who already know or follow Black Diamond or norda and care about gear performance and engineering.

How it’s built

1. Hook: 'JUST IN' headline announces a collaboration between two known brands.
2. Credibility: Post text frames the partnership as heritage in mountain equipment meeting innovation in material science.
3. Product reveal: The carousel format likely shows the collab items across several cards (judged from the format, not seen).
4. CTA: 'Shop now' button sends people to the brand's site.

What to borrow

• Open with a clear newness cue like 'JUST IN' so the launch reads as news, not an ad.
• Borrow trust through partnerships, and state what each side brings in one short sentence.
• Use a carousel to show several products from a launch so people can swipe through the range.
• Keep the copy short and let the CTA do the work when the audience already knows the brands.

Its words

JUST IN: BD x norda Collab

This partnership brings together Black Diamond’s deep heritage in designing and engineering mountain equipment with norda’s innovation in material science.

Button: Shop now

Where and how long

• First ran 1 Sep 2026; still running.
• Run as 12 ads, 12 of them running now.
• Links to blackdiamondequipment.com.
• Style: Lifestyle, Product shot, Carousel.