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Black Diamond’s carousel ad: “Black Diamond Equipment Women's Notion Pants Size XXL, in Agave”

Running 246 daysFacebook and InstagramWinner

How it opens

“Don't miss what you need for your next adventure!”

Angle: Feature

Why it works

It has run for 246 days and is still running, on 2 ads at once. Brands keep paying only for ads that make money, so this one is proven. The product shown plainly works on people already looking for one.

How it’s built
  1. Hook: Don't miss what you need for your next adventure!
  2. Offer: Free Shipping
  3. CTA: Shop now
What to borrow
  • Lead with the one feature that changes the outcome.
  • Test a product ad for your own product.
  • It has run for over a month: the idea is proven demand, so test it in your own words.
Its words

Black Diamond Equipment Women's Notion Pants Size XXL, in Agave

Don't miss what you need for your next adventure! Grab the gear you need to start chasing those summer adventures. Free Economy Shipping on orders over $99

A part of the BD line-up for nearly a decade, the Notion Pants are a tried and true climbing pant ready for cranking on 4x4s on the board or putting in serious burns on the project. Providing a comfortable, breathable fit, the Notion features a soft elastic waistband that easily layers under a harness, and reinforced knees stand up to cragging abuse, day after day, season after season.

Button: Shop now · Offer: Free Shipping

Where and how long
  • First ran 27 Feb 2026; still running.
  • Run as 2 ads, 2 of them running now.
  • Links to blackdiamondequipment.com.
  • Style: Product shot, Carousel.

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