Black Diamond’s image ad: “Step into Adventure”
Running 75 daysFacebook and InstagramWinner
- How it opens
“The Diverge Fleece is both technical and casual. Wear it anywhere - from the street to the skin track.”
- Why it works
It has run for 75 days and is still running, on 2 ads at once. Brands keep paying only for ads that make money, so this one is proven.
- How it’s built
- Hook: The Diverge Fleece is both technical and casual. Wear it anywhere - from the street to the skin track.
- CTA: Learn more
- What to borrow
- It has run for over a month: the idea is proven demand, so test it in your own words.
- Its words
Step into Adventure
The Diverge Fleece is both technical and casual. Wear it anywhere - from the street to the skin track.
Trail gear for real trails.
Button: Learn more
- Where and how long
- First ran 17 Aug 2026; still running.
- Run as 2 ads, 2 of them running now.
- Links to blackdiamondequipment.com.
More from Black Diamond
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