Black Diamond’s carousel ad: “Get in the zone”
Running 70 daysFacebook and InstagramWinner
- How it opens
“The Zone harness is built to provide a balance of low-profile comfort and full-feature performance while pushing your limits on the sharp…”
Angle: Feature
- Why it works
It has run for 70 days and is still running, on 2 ads at once. Brands keep paying only for ads that make money, so this one is proven. The product shown plainly works on people already looking for one.
- How it’s built
- Hook: The Zone harness is built to provide a balance of low-profile comfort and full-feature performance while pushing your limits on the sharp…
- CTA: Shop now
- What to borrow
- Lead with the one feature that changes the outcome.
- Test a product ad for your own product.
- It has run for over a month: the idea is proven demand, so test it in your own words.
- Its words
Get in the zone
The Zone harness is built to provide a balance of low-profile comfort and full-feature performance while pushing your limits on the sharp end.
Designed for the redpoint, the Black Diamond Zone is a lightweight performance harness built for sport climbing. The Zone features our innovative Contour Edge leg loops and waist that maintain rigidity in the center but soften at the edges—a design that reduces pressure points and contours to the ...
Button: Shop now
- Where and how long
- First ran 19 Aug 2026; still running.
- Run as 2 ads, 2 of them running now.
- Links to blackdiamondequipment.com.
- Style: Product shot, Carousel.
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