RIP N RAMEN ads: 256 running on Facebook and Instagram

Running now: 256
Winners: 7
New in 30 days: 0
Average run: 32 days
Longest run: 90 days

Ads running now

What it runs

Formats running now: Videos 255 · Carousels 1
Styles: Listicle, Lifestyle, Product shot, Carousel, Text only
Where its ads ran: Facebook and Instagram

How its best ads open

“Cup noodle you don't have to feel guilty about. 🍜💪”
“SICK OF HIGH-PROTEIN MEALS THAT STILL LEAVE YOU HUNGRY? 🍜💪”

Why its best ads work

It promises the comfort food people already love, instant cup noodles, without the guilt, because each cup packs 32g of protein.
It takes a product people already know and removes the one objection, guilt, with a single concrete number (32g of protein). The copy is easy to scan thanks to emoji bullets and short lines, and it speaks to both fitness-focused and casual buyers so the audience stays wide. The data shows it has run for 90 days, is still active, and sits across 7 active ads on many Meta placements, which suggests the brand keeps spending on it, though that alone doesn't prove why it converts.
- Open by naming something your audience already loves, then show how your product fixes its main downside.
- Back the headline claim with one specific number so the promise feels real, not vague.
- List the choices (like flavours) in a scannable block to make the product feel varied and easy to pick from.
- End with a low-effort question that gets people to comment and picture themselves buying.
See the ad
Lets you keep a loved comfort food, cup noodles, without the guilt by making it high protein and still flavourful.
It takes a familiar, craved product and removes the one objection, guilt, so the offer feels like an upgrade rather than a sacrifice. The copy is easy to skim, with emoji bullets and named flavours that make the product feel real and give choice. The data shows it has run 89 days, is still active and sits across 5 active ads on many placements, which suggests the brand keeps investing in it, though I can't see the video itself.
- Open with a headline that names the exact audience and the thing they love, so the right viewers self-select.
- Frame your product as a better version of a habit people already have, and answer the main guilt or compromise objection in the first line.
- Use short emoji-led benefit bullets so the key points can be read at a glance.
- End with an easy engagement question, like choosing a flavour, to nudge people toward imagining a purchase.
See the ad
Lets you keep eating the comfort food you love (cup noodles) while still hitting your protein and fitness goals, with no guilt.
It takes a product people already crave and removes the one objection (guilt) with a concrete number, 32g of protein, rather than a vague health claim. The copy is easy to skim, with emojis and short bullets, and it speaks to three audience groups so a wide pool of people can self-select. It has also run for 90 days and is still active across 7 ads on many placements, which suggests the brand keeps scaling it, though the data doesn't show actual results.
- Open with a headline that names the thing your audience already loves, so the right people recognise themselves immediately.
- Answer the main objection with one specific number instead of a general claim like 'healthy'.
- Name two or three audience segments in a single line so more people feel the product is for them.
- End with an easy comment question, like picking a flavour, to prompt engagement and move people toward a choice.
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Desire: it paints the outcome the buyer wants.
It has run for 90 days and is still running, on 4 ads at once. Brands keep paying only for ads that make money, so this one is proven.
- Lead with the outcome people want, not the product's parts.
- It has run for over a month: the idea is proven demand, so test it in your own words.
See the ad