RIP N RAMEN

RIP N RAMEN’s video ad: “CLICK HERE IF YOU LOVE CUP NOODLES👇🏼”

Running 26 days·Facebook and Instagram·Winner

How it opens

“Cup noodle you don't have to feel guilty about. 🍜💪”

Angle: Desire

Why it works

It has run for 26 days and is still running, on 11 ads at once. Brands keep paying only for ads that make money, so this one is proven.

How it’s built

1. Hook: Cup noodle you don't have to feel guilty about. 🍜💪
2. Benefit: High protein. Unreal flavour. Ready in minutes. Meet RIP'N RAMEN.
3. CTA: Learn more

What to borrow

• Lead with the outcome people want, not the product's parts.

Its words

CLICK HERE IF YOU LOVE CUP NOODLES👇🏼

Cup noodle you don't have to feel guilty about. 🍜💪 High protein. Unreal flavour. Ready in minutes. Meet RIP'N RAMEN. Available in Spicy Beef 🌶️, Chicken 🍗, Creamy Chicken 🧄 and BBQ Beef 🥩. RIP'N RAMEN was created for people who love instant noodles but want more from every meal. We packed every cup with the flavour you crave and the protein your body needs—so you can enjoy ramen without compromising your goals. 🍜 High Protein ⚡ Ready in Minutes 🔥 Big Flavour 💪 Stay Fuller For Longer Which flavour are you trying first? 👇

Aussie Owned & Operated

Button: Learn more

What’s said

The transcript

I love the idea and they taste good, but why are they so expensive? Well, I've got here a couple of our competitors, these guys, and this is us. So we could make it cheaper, but all those things we're going to do, we're not going to do because we'll just be giving you the same product as these billion dollar corporations that don't care about you. First of all, these have around four to six grams of protein. Rippin Ramen has 32 grams of protein. Second of all, this has between 350 and 400 calories, and this has half the calories, 200 to 220. Also, the sodium content, you're consuming almost a daily recommended intake when you're eating these. Rippin Ramen, much less in sodium. So why don't we lower the price? Well, for that reason, our manufacturing costs are going to alone be way more than this, and this is the product we'd end up with. But we want it to be different. As an Australian owned and operated company, proudly owned, we wanted to make a difference and give you another high protein snack because we're not competing with these guys. We're competing with protein bars, protein shakes, protein pizzas. This is not your average noodles. Go check them out. They're actually quite affordable at the moment. 30% off, a range of four different flavors. You've got spicy kimchi, spicy curry, chicken, spicy beef. And get rid of this junk.

Where and how long

• First ran 14 Sep 2026; still running.
• Run as 11 ads, 11 of them running now.
• Links to ripnramen.com.