RIP N RAMEN

RIP N RAMEN’s video ad: “CLICK HERE IF YOU LOVE CUP NOODLES👇🏼”

Running 90 days·Facebook and Instagram·Winner

How it opens

“Cup noodle you don't have to feel guilty about. 🍜💪”

Angle: Desire

Why it works

It takes a product people already know and removes the one objection, guilt, with a single concrete number (32g of protein). The copy is easy to scan thanks to emoji bullets and short lines, and it speaks to both fitness-focused and casual buyers so the audience stays wide. The data shows it has run for 90 days, is still active, and sits across 7 active ads on many Meta placements, which suggests the brand keeps spending on it, though that alone doesn't prove why it converts.

Who it speaks to: Gym-goers, athletes and protein-conscious people who also love instant noodles and want a convenient meal that fits their goals.

How it’s built

1. Hook: Headline targets cup noodle fans, and the first line promises a cup noodle without the guilt.
2. Promise: Three quick claims in one line: high protein, unreal flavour, ready in minutes, then the brand name.
3. Audience: Names three viewer types (athlete, gym-goer, instant noodle lover) so almost anyone can see themselves in it.
4. Product detail: Restates the 32g protein claim and lists four flavours with emoji.
5. Benefits: A short 'Why thousands are making the switch' list of four benefits.
6. Close: A line that covers hard-training and casual buyers, then a question about which flavour to try first.
7. CTA: 'Learn more' button to the brand site.

What to borrow

• Open by naming something your audience already loves, then show how your product fixes its main downside.
• Back the headline claim with one specific number so the promise feels real, not vague.
• List the choices (like flavours) in a scannable block to make the product feel varied and easy to pick from.
• End with a low-effort question that gets people to comment and picture themselves buying.

Its words

CLICK HERE IF YOU LOVE CUP NOODLES👇🏼

Cup noodle you don't have to feel guilty about. 🍜💪 High protein. Unreal flavour. Ready in minutes. Meet RIP'N RAMEN. Whether you're an athlete chasing performance, a gym-goer hitting your protein target, or just someone who loves instant noodles, RIP'N RAMEN was made for you. Packed with 32g of protein, unreal flavour, and ready in just minutes, it's everything you love about ramen—without compromising your goals. Available in: 🌶️ Spicy Beef 🍗 Chicken 🧄 Spicy Kimchi 🍛 Spicy Curry Why thousands are making the switch: 💪 32g High Protein ⚡ Ready In Minutes 🔥 Big, Bold Flavour 🍜 Stay Fuller For Longer Train hard. Work hard. Or simply enjoy better instant noodles. Which flavour are you trying first? 👇

Button: Learn more

What’s said

The transcript

If you haven't heard of these guys yet, they're called Grippin Ramen cup noodles with 32 grams of protein. I haven't come across a protein snack that tastes this good. We've got four flavors, spicy beef, spicy curry, spicy kimchi, and chicken, and they all taste unreal. So for the last few weeks, after every gym session, these have been my go-to snack. You make them just like any ordinary cup noodle, put the water in, leave it in for about five minutes, add the flavoring, and it's all ready to go. If you're into the gym and you're sick of protein bars and protein shake, come check these guys out.

Where and how long

• First ran 12 Jul 2026; still running.
• Run as 7 ads, 7 of them running now.
• Links to ripnramen.com.
• Style: Listicle, Lifestyle, Product shot.