Ad hooks
Food and drink ad hooks
Questions 4
“Tired of over complicated diets?”
HuelPost textPain pointRunning 197 daysWinnerSee the ad
““Why would you ever eat regular ramen again?””
immiPost textDesireRunning 38 daysSee the ad
“Cutting back on alcohol, not on flavour?”
Lyre'sSaid in the videoCuriosityRunning 254 daysSee the ad
“Curious what they actually taste like?”
Lyre'sSaid in the videoCuriosityRunning 31 daysSee the ad
Numbers and lists 1
“Creamy High Protein Cheesecake in Just 25 Minutes 🍰”
Macro MikeSaid in the videoTransformationRunning 94 daysWinnerSee the ad
How-to and secrets 1
“the best way to relax and unwind? with poppi of course 🧖♀️✨”
poppiSaid in the videoRunning 155 daysSee the ad
Proof 3
“recommended by chefs, loved by home cooks.”
Momofuku GoodsPost textSocial proofRunning 177 daysWinnerSee the ad
“Enjoy Lyre's award-winning Classico Sparkling in the format that suits the moment.”
Lyre'sSaid in the videoSocial proofRunning 55 daysSee the ad
“Enjoy award winning non-alcoholic spirits, premixed cocktails, sparkling wines and more.”
Lyre'sPost textSocial proofRunning 72 daysSee the ad
Offers 3
“Now for a limited time, get 25% off three oils for all your cooking adventures!”
GrazaPost textUrgencyRunning 50 daysWinnerSee the ad
“hey! you didn't think we forgot about you, did you? For a limited time, buy any 3 bags and get your 4th free.”
Momofuku GoodsPost textUrgencyRunning 177 daysWinnerSee the ad
“JUST FOR YOU: Get 35% OFF The "Starter Kit"”
GrazaPost textOfferRunning 58 daysSee the ad
Statements 31
“The hardest part about losing weight* is staying consistent”
Pattern: Answering a common customer question from a social comment sticker while packing an order in POV
HuelSaid in the videoPain pointRunning 273 daysWinnerSee the ad
“Hey guys, Michael here!”
HuelSaid in the videoDesireRunning 331 daysWinnerSee the ad
“Huel was never meant to replace real food.”
HuelSaid in the videoObjectionRunning 285 daysWinnerSee the ad
“Cup noodle you don't have to feel guilty about. 🍜💪”
RIP N RAMENSaid in the videoDesireRunning 90 daysWinnerSee the ad
“Convenient meals usually cut corners. That’s the compromise most people make.”
HuelPost textObjectionRunning 204 daysWinnerSee the ad
“The Favourites Box – Our Best Sellers! Most-Loved Proteins & Snack Bundle | Macro Mike”
Macro MikeHeadlineSocial proofRunning 252 daysWinnerSee the ad
“Choc Strawberry Pancake Bowls 🍓🥞 Protein comfort with fluffy, protein-packed baked pancake bowls. Credit @fit_foodie_lulu”
Macro MikeSaid in the videoSocial proofRunning 135 daysWinnerSee the ad
“Choc Banana Paddle Pop Protein Ice Cream with our MM x Streets Inspired Protein Flavours!”
Macro MikeSaid in the videoSocial proofRunning 110 daysWinnerSee the ad
“Golden Gaytime Protein Balls You'll Want to Make Every Week 🍦💛”
Macro MikeSaid in the videoSocial proofRunning 94 daysWinnerSee the ad
“Bold flavour. Beautiful bubbles. All the celebration, none of the compromise.”
Lyre'sPost textDesireRunning 124 daysWinnerSee the ad
“root beer poppi asmr anyone?! 😏”
poppiSaid in the videoRunning 154 daysWinnerSee the ad
“AI data centers use millions of gallons of water to cool servers. But we came up with a solution: drink Liquid Death Energy.”
Liquid Death Mountain WaterSaid in the videoRunning 53 daysWinnerSee the ad
“Low calorie soda-flavored sparkling water with no artificial sweeteners.”
Liquid Death Mountain WaterPost textRunning 164 daysWinnerSee the ad
“90% less sugar than top sodas (non-diet)*”
Liquid Death Mountain WaterPost textCuriosityRunning 144 daysWinnerSee the ad
“We want your pee. Please give us your pee.”
Liquid Death Mountain WaterSaid in the videoUrgencyRunning 45 daysWinnerSee the ad
“Easy-Drinking Energy For People-Drinking Vampires.”
Liquid Death Mountain WaterPost textRunning 40 daysWinnerSee the ad
“like this post to claim the weekend vibe 😌🥤”
poppiSaid in the videoRunning 57 daysWinnerSee the ad
“a little asmr to help you decide! 😉 comment below 😋”
poppiSaid in the videoRunning 154 daysSee the ad
“shirley is ready for her close up… but are you?!”
poppiSaid in the videoSocial proofRunning 153 daysSee the ad
“An amulet of love and memory, wrapped in 18K gold.”
OLIOPost textDesireRunning 434 daysSee the ad
“Protection, story, and style — all in one locket.”
OLIOPost textRunning 433 daysSee the ad
“Lightweight. Luminous. Jewelry that moves as you do.”
OLIOPost textDesireRunning 436 daysSee the ad
“A celebration of light, crafted to last like the stories they carry.”
OLIOPost textRunning 436 daysSee the ad
“Every piece tells a story — of you, of us, of before.”
OLIOSaid in the videoRunning 437 daysSee the ad
“15g protein. 6g fiber. 1g sugar.”
Magic SpoonPost textFeatureRunning 60 daysSee the ad
“SICK OF HIGH-PROTEIN MEALS THAT STILL LEAVE YOU HUNGRY? 🍜💪”
RIP N RAMENSaid in the videoPain pointRunning 21 daysSee the ad
“Enjoy creamy comforting oatmeal with 15g protein and just 1g sugar”
Magic SpoonPost textDesireRunning 147 daysSee the ad
“Mixed Berry - 4 Bags Of Granola Cereal | Keto Friendly & Low Carb | Magic Spoon”
Magic SpoonHeadlineRunning 650 daysSee the ad
“Mayo's about 65% oil, which is why you gotta use the good stuff!”
GrazaPost textCuriosityRunning 47 daysSee the ad
“momofukugoods are a family favorite for a restaurant quality meal in <5 mins!”
Momofuku GoodsSaid in the videoRunning 169 daysSee the ad
“Meet Magic Spoon Protein Oatmeal - the warm, creamy oatmeal you love, reimagined with the macros you expect from Magic Spoon.”
Magic SpoonPost textDesireRunning 60 daysSee the ad
See the ads behind them: the top food and drink ads this week.
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