RIP N RAMEN

RIP N RAMEN’s video ad: “CLICK HERE IF YOU LOVE CUP NOODLES👇🏼”

Running 90 days·Facebook and Instagram·Winner

How it opens

“Cup noodle you don't have to feel guilty about. 🍜💪”

Angle: Desire

Why it works

It has run for 90 days and is still running, on 4 ads at once. Brands keep paying only for ads that make money, so this one is proven.

How it’s built

1. Hook: Cup noodle you don't have to feel guilty about. 🍜💪
2. Benefit: High protein. Unreal flavour. Ready in minutes. Meet RIP'N RAMEN.
3. CTA: Learn more

What to borrow

• Lead with the outcome people want, not the product's parts.
• It has run for over a month: the idea is proven demand, so test it in your own words.

Its words

CLICK HERE IF YOU LOVE CUP NOODLES👇🏼

Cup noodle you don't have to feel guilty about. 🍜💪 High protein. Unreal flavour. Ready in minutes. Meet RIP'N RAMEN. Available in Spicy Beef 🌶️, Chicken 🍗, Creamy Chicken 🧄 and BBQ Beef 🥩. RIP'N RAMEN was created for people who love instant noodles but want more from every meal. We packed every cup with the flavour you crave and the protein your body needs—so you can enjoy ramen without compromising your goals. 🍜 High Protein ⚡ Ready in Minutes 🔥 Big Flavour 💪 Stay Fuller For Longer Which flavour are you trying first? 👇

Button: Learn more

What’s said

The transcript

Alrighty, you've seen them, you love them, or you love the idea of them. Now I'm gonna take you through the best way to cook them, so the flavor just tastes amazing. All right, so I'm gonna do a spicy beef today because that's what I'm feeling. Once you've boiled your kettle, right here, I'm just gonna take the lid off. By the way, if you don't know what it is, it's a high-protein cup noodle from Ribbon Ramen that just launched. They've got 32 grams of protein and they're actually really healthy for you. So you've got a spicy beef flavoring packet and a veggie packet. There's two ways to cook this. If you're not too into your spices, I'll show you the other way, but the way I'm gonna do it is how you get the best flavor out of it. So first, I'm just gonna put my veggie packet straight in the ramen. And then I'm gonna put hot boiling water into the cup and I'm gonna pour it so it's just above the ramen line so it all gets cooked. Now, this is a very important part. I make sure, and you should make sure too, that you cover it because it will cook, but it's gonna take longer. You need the lid to be covered to allow the heat not to escape, so it cooks the best. And to be honest, you can honestly just chuck it all in. Maybe a plate, either or. You're gonna wait five minutes. The reason I haven't put the flavoring packet in is because I let the noodles cook first and then from there, I pour it out and then I mix the wet noodles with the flavoring. That's gonna allow you to maximize the spicy beef flavor. The other way to go about it, which is probably the regular way of cooking noodles, is you pour the flavoring sachet in with cup noodle in the hot water. The only problem with that is when you pour the hot water out, it obviously has diluted the taste. Some of the flavoring goes out with the hot water and it's perfect if you don't like spices too much because you can still taste the beef and the spices on this slide. But if you want spicy and you want solid beef flavoring, this is the best way to do it. So I'll come back in five minutes and I'll take through the rest. Sorry, I'm not gonna pour out the noodle. It already looks unreal. So it's just a wet noodle and a little bit of water.

Where and how long

• First ran 12 Jul 2026; still running.
• Run as 4 ads, 4 of them running now.
• Links to ripnramen.com.