RIP N RAMEN

RIP N RAMEN’s video ad: “CLICK HERE IF YOU LOVE CUP NOODLES👇🏼”

Running 90 days·Facebook and Instagram·Winner

How it opens

“Cup noodle you don't have to feel guilty about. 🍜💪”

Angle: Desire

Why it works

It takes a product people already crave and removes the one objection (guilt) with a concrete number, 32g of protein, rather than a vague health claim. The copy is easy to skim, with emojis and short bullets, and it speaks to three audience groups so a wide pool of people can self-select. It has also run for 90 days and is still active across 7 ads on many placements, which suggests the brand keeps scaling it, though the data doesn't show actual results.

Who it speaks to: Cup noodle fans who also care about fitness and nutrition, from athletes and gym-goers chasing protein targets to casual instant noodle lovers.

How it’s built

1. Hook: Headline filters for people who love cup noodles and points them to the post.
2. Promise: 'Cup noodle you don't have to feel guilty about' reframes a guilty pleasure as a goal-friendly choice.
3. Key benefits: High protein, unreal flavour and ready in minutes, then the brand name.
4. Audience call-out: Names athletes, gym-goers and plain noodle lovers so each group sees itself.
5. Proof point: Specific claim of 32g of protein, framed as everything you love about ramen without compromising goals.
6. Variety: Emoji list of four flavours (Spicy Beef, Chicken, Spicy Kimchi, Spicy Curry).
7. Social proof and benefits: 'Why thousands are making the switch' followed by four short benefit bullets.

What to borrow

• Open with a headline that names the thing your audience already loves, so the right people recognise themselves immediately.
• Answer the main objection with one specific number instead of a general claim like 'healthy'.
• Name two or three audience segments in a single line so more people feel the product is for them.
• End with an easy comment question, like picking a flavour, to prompt engagement and move people toward a choice.

Its words

CLICK HERE IF YOU LOVE CUP NOODLES👇🏼

Cup noodle you don't have to feel guilty about. 🍜💪 High protein. Unreal flavour. Ready in minutes. Meet RIP'N RAMEN. Whether you're an athlete chasing performance, a gym-goer hitting your protein target, or just someone who loves instant noodles, RIP'N RAMEN was made for you. Packed with 32g of protein, unreal flavour, and ready in just minutes, it's everything you love about ramen—without compromising your goals. Available in: 🌶️ Spicy Beef 🍗 Chicken 🧄 Spicy Kimchi 🍛 Spicy Curry Why thousands are making the switch: 💪 32g High Protein ⚡ Ready In Minutes 🔥 Big, Bold Flavour 🍜 Stay Fuller For Longer Train hard. Work hard. Or simply enjoy better instant noodles. Which flavour are you trying first? 👇

Button: Learn more

What’s said

The transcript

All right, a fair few of you guys have been asking what is the difference between Rippon Ramen noodles compared to your average cup noodles that you can get at the store? Well, these cup noodles roughly have around 400 calories compared to Rippon Ramen has around 200 to 220 calories. So almost half the amount of calories is this. These have on average, anywhere between four to sometimes six grams of protein, pretty much not a lot and not gonna do anything for you. They're so high in sodium, it's pretty much half of your daily intake, didn't it? So please get rid of these. These are fried, they have a bunch of ingredients that you can't even pronounce. Rippon Ramen has a clear nutrition panel, you can see what you're getting. 32 grams of protein, great amount of carbs, that's great before your training and as well after your training and it's not fried and it also has a decent amount of potassium in there as well, just as a little bonus. Now guys, if you are someone like me, you wanna take care of yourself, not only physically but what you're putting into your body and making sure you're hitting your protein targets, Rippon Ramen is just it, okay? They have four amazing flavors. We have spicy curry, spicy beef, chicken flavor and spicy kimchi. These guys, they've been around for a long time, we used to love them but we all know they do absolutely nothing for us nutrition-wise and they're just bad for us. So please ditch these and go check out Rippon Ramen today, they are 30% off right now, I will leave the link below.

Where and how long

• First ran 12 Jul 2026; still running.
• Run as 7 ads, 7 of them running now.
• Links to ripnramen.com.
• Style: Listicle, Lifestyle, Product shot.