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RIP N RAMEN’s video ad: “Cup noodle you don't have to feel guilty about. 🍜💪”

Running 21 daysFacebook and Instagram

How it opens

“Cup noodle you don't have to feel guilty about. 🍜💪”

Angle: Desire

Why it works

It has run for 21 days and is still running, on 7 ads at once.

How it’s built
  1. Hook: Cup noodle you don't have to feel guilty about. 🍜💪
  2. Benefit: High protein. Unreal flavour. Ready in minutes. Meet RIP'N RAMEN.
  3. CTA: Learn more
What to borrow
  • Lead with the outcome people want, not the product's parts.
Its words

Cup noodle you don't have to feel guilty about. 🍜💪 High protein. Unreal flavour. Ready in minutes. Meet RIP'N RAMEN. Whether you're an athlete chasing performance, a gym-goer hitting your protein target, or just someone who loves instant noodles, RIP'N RAMEN was made for you. Packed with 32g of protein, unreal flavour, and ready in just minutes, it's everything you love about ramen—without compromising your goals. Available in: 🌶️ Spicy Beef 🍗 Chicken 🧄 Spicy Kimchi 🍛 Spicy Curry Why thousands are making the switch: 💪 32g High Protein ⚡ Ready In Minutes 🔥 Big, Bold Flavour 🍜 Stay Fuller For Longer Train hard. Work hard. Or simply enjoy better instant noodles. Which flavour are you trying first? 👇

Button: Learn more

What’s said
The transcript

This is 32 grams of protein. This has 32 grams of protein. This is 20 grams of carbs. These noodles, 20 grams of carbs. This is five grams of fiber. Five grams of fiber. You wouldn't believe it, but this has five grams of fiber. This has electrolytes. These also have electrolytes. Five grams of iron. These have five grams of iron. No way. And how many calories is all that? All this comes to 700 calories. 700 calories. Well, you wouldn't believe it, but this cup noodle has 230 calories. So all of that is the same what's in here with four times less calories, mate. Looks pretty tasty too. And your favorite cup noodle. What flavor is that? Spicy beef. Nice, where's it from? Reppin Ramen. Nice.

Where and how long
  • First ran 19 Sep 2026; still running.
  • Run as 7 ads, 7 of them running now.
  • Links to ripnramen.com.

More from RIP N RAMEN

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