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RIP N RAMEN’s video ad: “CLICK HERE IF YOU LOVE CUP NOODLES👇🏼”

Running 90 daysFacebook and InstagramWinner

How it opens

“Cup noodle you don't have to feel guilty about. 🍜💪”

Angle: Desire

Why it works

It has run for 90 days and is still running, on 2 ads at once. Brands keep paying only for ads that make money, so this one is proven.

How it’s built
  1. Hook: Cup noodle you don't have to feel guilty about. 🍜💪
  2. Benefit: High protein. Unreal flavour. Ready in minutes. Meet RIP'N RAMEN.
  3. CTA: Learn more
What to borrow
  • Lead with the outcome people want, not the product's parts.
  • It has run for over a month: the idea is proven demand, so test it in your own words.
Its words

CLICK HERE IF YOU LOVE CUP NOODLES👇🏼

Cup noodle you don't have to feel guilty about. 🍜💪 High protein. Unreal flavour. Ready in minutes. Meet RIP'N RAMEN. Available in Spicy Beef 🌶️, Chicken 🍗, Creamy Chicken 🧄 and BBQ Beef 🥩. RIP'N RAMEN was created for people who love instant noodles but want more from every meal. We packed every cup with the flavour you crave and the protein your body needs—so you can enjoy ramen without compromising your goals. 🍜 High Protein ⚡ Ready in Minutes 🔥 Big Flavour 💪 Stay Fuller For Longer Which flavour are you trying first? 👇

Button: Learn more

What’s said
The transcript

I was sick of regular cup noodles. You know, they taste unreal, but they're really bad for you. So instead, what I've done, I formulated my own. Me and a mate of mine, it's got high protein, lower sodium, only 600 milligrams, so you're not consuming a whole daily intake in one cup. It's also got pretty decent calories. The macros on them are unreal. Got a bunch of different flavors here. We've got spicy curry, spicy beef, spicy kimchi, chicken flavor. They're built for athletes, so head below.

Where and how long
  • First ran 12 Jul 2026; still running.
  • Run as 2 ads, 2 of them running now.
  • Links to ripnramen.com.

More from RIP N RAMEN

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