RIP N RAMEN

RIP N RAMEN’s video ad: “CLICK HERE IF YOU LOVE CUP NOODLES👇🏼”

Running 89 days·Facebook and Instagram·Winner

How it opens

“Cup noodle you don't have to feel guilty about. 🍜💪”

Angle: Desire

Why it works

It takes a familiar, craved product and removes the one objection, guilt, so the offer feels like an upgrade rather than a sacrifice. The copy is easy to skim, with emoji bullets and named flavours that make the product feel real and give choice. The data shows it has run 89 days, is still active and sits across 5 active ads on many placements, which suggests the brand keeps investing in it, though I can't see the video itself.

Who it speaks to: Fitness-minded people who love instant noodles but want a high-protein option that fits their goals.

How it’s built

1. Hook: A headline that targets cup noodle fans and points down to the button.
2. Promise: 'Cup noodle you don't have to feel guilty about' sets up the core benefit right away.
3. Benefits: High protein, unreal flavour and ready in minutes, followed by the brand name.
4. Range: Names four flavours (Spicy Beef, Chicken, Creamy Chicken, BBQ Beef), each with an emoji.
5. Brand story: Explains it was made for noodle lovers who want more from a meal without compromising goals.
6. Benefit list: Four emoji bullets covering protein, speed, flavour and staying fuller.
7. CTA: Asks 'Which flavour are you trying first?' and uses a Learn more button to ripnramen.com.

What to borrow

• Open with a headline that names the exact audience and the thing they love, so the right viewers self-select.
• Frame your product as a better version of a habit people already have, and answer the main guilt or compromise objection in the first line.
• Use short emoji-led benefit bullets so the key points can be read at a glance.
• End with an easy engagement question, like choosing a flavour, to nudge people toward imagining a purchase.

Its words

CLICK HERE IF YOU LOVE CUP NOODLES👇🏼

Cup noodle you don't have to feel guilty about. 🍜💪 High protein. Unreal flavour. Ready in minutes. Meet RIP'N RAMEN. Available in Spicy Beef 🌶️, Chicken 🍗, Creamy Chicken 🧄 and BBQ Beef 🥩. RIP'N RAMEN was created for people who love instant noodles but want more from every meal. We packed every cup with the flavour you crave and the protein your body needs—so you can enjoy ramen without compromising your goals. 🍜 High Protein ⚡ Ready in Minutes 🔥 Big Flavour 💪 Stay Fuller For Longer Which flavour are you trying first? 👇

Button: Learn more

Where and how long

• First ran 13 Jul 2026; still running.
• Run as 5 ads, 5 of them running now.
• Links to ripnramen.com.
• Style: Lifestyle, Product shot, Text only.