poppi

poppi’s video ad: “shirley is ready for her close up… but are you?!”

Running 153 days·Instagram

How it opens

“shirley is ready for her close up… but are you?!”

Angle: Social proof

Why it works

It has run for 153 days and is still running, on 2 ads at once. Brands keep paying only for ads that make money, so this one is proven. Ratings and reviews lower the risk for someone who's never heard of the brand.

How it’s built

1. Hook: shirley is ready for her close up… but are you?!
2. CTA: Shop now

What to borrow

• Lead with proof people can check: ratings, reviews, numbers.
• Test a review ad for your own product.
• It has run for over a month: the idea is proven demand, so test it in your own words.

Its words

shirley is ready for her close up… but are you?! 😮‍💨⭐️✨ the drama, the bubbles, the glitz and the glam 🍒 our new diva is ready to be the latest fave in your iconic poppi lineup 🫧

Button: Shop now

What’s said

The transcript

ლლლლლლლლლლლლლლლლლლლლლლლლლლლლლლლლლლლლლლლლლლლლლლლლლლლლლლლლლლლლლლლლლლლლლლლლლლ�

Where and how long

• First ran 10 May 2026; still running.
• Run as 2 ads, 2 of them running now.
• Links to drinkpoppi.com.
• Style: Review.