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OLIO’s carousel ad: “Stories you can wear. And open.”

Running 434 daysFacebook and Instagram

How it opens

“An amulet of love and memory, wrapped in 18K gold.”

Angle: Desire

Why it works

It has run for 434 days and is still running. Brands keep paying only for ads that make money, so this one is proven. The product shown plainly works on people already looking for one.

How it’s built
  1. Hook: An amulet of love and memory, wrapped in 18K gold.
  2. CTA: Shop now
What to borrow
  • Put a specific number in the first line.
  • Lead with the outcome people want, not the product's parts.
  • Test a product ad for your own product.
  • It has run for over a month: the idea is proven demand, so test it in your own words.
Its words

Stories you can wear. And open.

An amulet of love and memory, wrapped in 18K gold.

Inspired by rituals. Reimagined for real life.

Button: Shop now

Where and how long
  • First ran 23 Aug 2025; still running.
  • Links to theoliostories.com.
  • Style: Product shot, Carousel.

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