See it in the Meta Ad Library

Macro Mike’s video ad: “Macro Mike Protein Treats ❤️”

Running 135 daysFacebook and InstagramWinner

How it opens

“Choc Strawberry Pancake Bowls 🍓🥞 Protein comfort with fluffy, protein-packed baked pancake bowls. Credit @fit_foodie_lulu”

Angle: Social proof

Why it works

It has run for 135 days and is still running, on 3 ads at once. Brands keep paying only for ads that make money, so this one is proven. Ratings and reviews lower the risk for someone who's never heard of the brand.

How it’s built

Hook: Choc Strawberry Pancake Bowls 🍓🥞 Protein comfort with fluffy, protein-packed baked pancake bowls. Credit @fit_foodie_lulu
Benefit: Ingredients:
Offer (on the landing page): Up To 50% Off
CTA: Shop now

What to borrow

Lead with proof people can check: ratings, reviews, numbers.
Test a review ad for your own product.
It has run for over a month: the idea is proven demand, so test it in your own words.

Its words

Macro Mike Protein Treats ❤️

Choc Strawberry Pancake Bowls 🍓🥞 Protein comfort with fluffy, protein-packed baked pancake bowls. Credit @fit_foodie_lulu Ingredients: ¼ cup low-fat Greek yoghurt (alt coconut yoghurt) ¼ cup milk of choice 1 egg (alt flax egg) 1 tbsp maple syrup ¼ cup Macro Mike Vanilla Buttercream or Choc Hazelnut Almond Premium Protein 2 tbsp whole meal flour 1.5 tbsp cocoa ½ tsp baking powder + pinch of salt 2 strawberries 1.5 squares dark chocolate Method: 1. Preheat oven to 180°C fan-forced. In a small oven-safe ramekin or bowl, whisk together Greek yoghurt, milk, egg, and maple syrup until smooth. 2. Stir in protein powder, wholemeal flour, cocoa, baking powder and salt. Mix until just combined - don’t overmix. 3. Top with sliced strawberries and chocolate. Macros: Macros (1 bowl), 420kcal, 33g P, 47.2g C, 33g F

40K+5⭐Reviews

Button: Shop now · Offer: Up To 50% Off

What’s said

The transcript

Thank you for watching!

Where and how long