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Macro Mike’s video ad: “Macro Mike Protein Treats❤️”

Running 94 daysFacebook and InstagramWinner

How it opens

“Creamy High Protein Cheesecake in Just 25 Minutes 🍰”

Angle: Transformation

Why it works

It has run for 94 days and is still running, on 4 ads at once. Brands keep paying only for ads that make money, so this one is proven. Ratings and reviews lower the risk for someone who's never heard of the brand.

How it’s built

Hook: Creamy High Protein Cheesecake in Just 25 Minutes 🍰
Benefit: Credit: @regs_healthy_eats
Offer (on the landing page): Up To 50% Off
CTA: Shop now

What to borrow

Put a specific number in the first line.
Show the change in situations, time or money, never bodies.
Back the hook with proof people can check: ratings, reviews, numbers.
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Its words

Macro Mike Protein Treats❤️

Creamy High Protein Cheesecake in Just 25 Minutes 🍰 Credit: @regs_healthy_eats Creamy, dreamy and packed with protein - this baked cheesecake is so easy to throw together and tastes like a proper dessert.🙌 Serves 1-2 Cheesecake Ingredients: 130g Greek yoghurt (Or coconut for vegan alternative) 70g cottage cheese (Or Plant Based option) 1 egg (Or Flax Egg for vegan alternative) Sweetener to taste Splash of vanilla extract 10g Macro Mike Vanilla Buttercream Almond Protein Quick Berry Jam Ingredients: ½ cup mixed berries Splash of water Sweetener to taste Method 1. Mix all cheesecake ingredients until smooth and bake or air fry at 180°C for 20-25 minutes or until set. 2. Chill in the fridge for best texture. 3. Simmer berries, water and sweetener over low heat for 5-7 minutes, mashing until jammy. 4. Spoon over the cheesecake and enjoy!

Over 45K+ 5⭐️ Reviews

Button: Shop now · Offer: Up To 50% Off

What’s said

The transcript

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