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Lyre's’ video ad: “Spritz O’Clock”

Running 254 daysFacebook and Instagram

How it opens

“Cutting back on alcohol, not on flavour?”

Angle: Curiosity

Why it works

It has run for 254 days and is still running. Brands keep paying only for ads that make money, so this one is proven.

How it’s built
  1. Hook: Cutting back on alcohol, not on flavour?
  2. CTA: Order now
What to borrow
  • Open with a question your buyer is already asking themselves.
  • Open a question in the first line that the rest of the ad answers.
  • It has run for over a month: the idea is proven demand, so test it in your own words.
Its words

Spritz O’Clock

Cutting back on alcohol, not on flavour? Mix Italian Spritz with soda water or Classico for a bittersweet spritz that feels like the real thing.

Button: Order now

What’s said
The transcript

You

Where and how long
  • First ran 29 Jan 2026; still running.
  • Run as 2 ads, 1 of them running now.
  • Links to lyres.com.

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