Lyre's

Lyre's’ video ad: “Don’t Just Take Our Word for It”

Running 31 days·Facebook and Instagram

How it opens

“Curious what they actually taste like?”

Angle: Curiosity

Why it works

It has run for 31 days and is still running, on 2 ads at once. Brands keep paying only for ads that make money, so this one is proven. A customer's words carry more weight than the brand's own.

How it’s built

1. Hook: Curious what they actually taste like?
2. Offer (on the landing page): Free shipping
3. CTA: Shop now

What to borrow

• Open with a question your buyer is already asking themselves.
• Open a question in the first line that the rest of the ad answers.
• Test a testimonial ad for your own product.
• It has run for over a month: the idea is proven demand, so test it in your own words.

Its words

Don’t Just Take Our Word for It

Curious what they actually taste like? So was TikTok. From bright, bittersweet Amalfi Spritz to crisp G&T, zesty Margarita and ginger-forward Rum Mule, see what people are saying about Lyre’s non-alcoholic cocktails.

Real questions. Really good cocktails.

Button: Shop now · Offer: Free shipping

What’s said

The transcript

Thanks for watching!

Where and how long

• First ran 9 Sep 2026; still running.
• Run as 2 ads, 2 of them running now.
• Links to lyres.com.
• Style: Testimonial.