Lyre's’ video ad: “Have It Both Ways.”
Running 55 daysFacebook and Instagram
- How it opens
“Enjoy Lyre's award-winning Classico Sparkling in the format that suits the moment.”
Angle: Social proof
- Why it works
It has run for 55 days and is still running, on 2 ads at once. Brands keep paying only for ads that make money, so this one is proven.
- How it’s built
- Hook: Enjoy Lyre's award-winning Classico Sparkling in the format that suits the moment.
- CTA: Shop now
- What to borrow
- Lead with proof people can check: ratings, reviews, numbers.
- It has run for over a month: the idea is proven demand, so test it in your own words.
- Its words
Have It Both Ways.
Enjoy Lyre's award-winning Classico Sparkling in the format that suits the moment. Whether you're celebrating with a bottle or reaching for the convenience of a can, you'll get the same crisp, refreshing taste, without the alcohol.
Award-Winning Taste, Your Way.
Button: Shop now
- What’s said
The transcript
Thanks for watching guys!
- Where and how long
- First ran 16 Aug 2026; still running.
- Run as 2 ads, 2 of them running now.
- Links to lyres.com.
More from Lyre's
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