Muscle Nation

Muscle Nation’s image ad: “The Annoying Bit? Fixed.”

Running 53 days·Facebook and Instagram·Winner

How it opens

“Shakers to rinse, clumps at the bottom, grit that won't dissolve, caffeine keeping you up at 2am.”

Angle: Pain point

Why it works

It has run for 53 days and is still running, on 7 ads at once. Brands keep paying only for ads that make money, so this one is proven. A customer's words carry more weight than the brand's own.

How it’s built

1. Hook: Shakers to rinse, clumps at the bottom, grit that won't dissolve, caffeine keeping you up at 2am.
2. CTA: See details

What to borrow

• Put a specific number in the first line.
• Name the problem in your buyer's words before you show the product.
• Test a testimonial ad for your own product.
• It has run for over a month: the idea is proven demand, so test it in your own words.

Its words

The Annoying Bit? Fixed.

Shakers to rinse, clumps at the bottom, grit that won't dissolve, caffeine keeping you up at 2am. Every supplement has its annoying bit - we fixed all four. Real results, none of the faff. 💧💪

Build a routine that backs your training from your first scoop to your last rep. Muscle Nation keeps our workout supplements broad enough to cover energy, recovery and daily protein, from pre-workouts and creatine to whey protein and protein water.

Button: See details

Where and how long

• First ran 18 Aug 2026; still running.
• Run as 7 ads, 7 of them running now.
• Links to musclenation.org.
• Style: Testimonial.