Muscle Nation

Muscle Nation’s video ad: “10 years later and I wouldn’t be where I am without it”

Running 53 days·Facebook and Instagram·Winner

How it opens

“10 years later and I wouldn’t be where I am without it”

Angle: Offer

Why it works

It has run for 53 days and is still running, on 5 ads at once. Brands keep paying only for ads that make money, so this one is proven. First-person ads read like a post from a real person, not an ad.

How it’s built

1. Hook: 10 years later and I wouldn’t be where I am without it
2. Offer: musclenation code SAUNDO for 10% off
3. Benefit: #gym #gymlife #gymmotivation #gymtips #musclenation
4. CTA: Shop now

What to borrow

• Put a specific number in the first line.
• Say the offer plainly in the first line.
• Test a ugc ad for your own product.
• It has run for over a month: the idea is proven demand, so test it in your own words.

Its words

10 years later and I wouldn’t be where I am without it @musclenation code SAUNDO for 10% off #gym #gymlife #gymmotivation #gymtips #musclenation

Button: Shop now · Offer: 10% off with code SAUNDO

What’s said

The transcript

Wait, what are you doing there? If you're not taking creatine, you are leaving gains on the table. Creatine is a naturally occurring substance in your body and it provides a lot of profound benefits. One benefit is strength gain. So it assists in your ATP PCR system, which is your short duration, high intensity energy system. It improves your recovery. So it actually assists you in getting into the gym faster by increasing your recovery speed. Another thing is it increases your cognitive functions. You actually see clearer with less brain fog and no, it's not making you fat. All it's doing is increasing your intracellular hydration, which is actually better for the pump. If you want some good tasting creatine, check out Muscle Nation's creatine range. They've got a lot of flavors. My personal favorite is the orange and mango flavor. Five grams a day is all you need. Oh, I can already feel the gains. Oh, let's go.

Where and how long

• First ran 18 Aug 2026; still running.
• Run as 5 ads, 5 of them running now.
• Links to musclenation.org.
• Style: UGC, Offer.