Muscle Nation’s video ad: “l_eel_em wanted to check out my new gym @vigor.hq . So thought I’d take him through my cocktail class before we get a decent pump.”
Running 41 daysFacebook and InstagramWinner
- How it opens
“l_eel_em wanted to check out my new gym @vigor.hq . So thought I’d take him through my cocktail class before we get a decent pump.”
Angle: Feature
- Why it works
It has run for 41 days and is still running, on 6 ads at once. Brands keep paying only for ads that make money, so this one is proven. First-person ads read like a post from a real person, not an ad.
- How it’s built
- Hook: l_eel_em wanted to check out my new gym @vigor.hq . So thought I’d take him through my cocktail class before we get a decent pump.
- Benefit: Hopped in with Lees training program today and it was a pretty good workout 🤝🫡
- Offer: Code LEE
- CTA: Shop now
- What to borrow
- Lead with the one feature that changes the outcome.
- Test a ugc ad for your own product.
- It has run for over a month: the idea is proven demand, so test it in your own words.
- Its words
@l_eel_em wanted to check out my new gym @vigor.hq . So thought I’d take him through my cocktail class before we get a decent pump. Hopped in with Lees training program today and it was a pretty good workout 🤝🫡 Sorry Lee, hope the pump lasted a while 🤣😅 Preworkouts, creatine, EAAs all from @musclenation (Code: LEE or MIKE) #weightlifting #fitness #mana
Button: Shop now · Offer: Code LEE
- What’s said
The transcript
I can't see where we're going. That's a lot of liquid. Nice look it up oh good oh this sucks i'm getting a membership i'm sold they should give you commission for this nice you looking for oh
- Where and how long
- First ran 30 Aug 2026; still running.
- Run as 6 ads, 6 of them running now.
- Links to musclenation.org.
- Style: UGC, Meme, Offer.
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