Muscle Nation

Muscle Nation’s video ad: “Invisible Scrunch now in Salsa and Navy💙❤️”

Running 86 days·Facebook and Instagram·Winner

How it opens

“You asked, we listened.”

Angle: Feature

Why it works

It turns a restock into news by pairing a fan-demand hook with specific updates (two colours, two rises, a 4cm difference). The copy ties each feature to a clear result, the lifted look and the comfort, so the value is easy to picture. The data shows it has run for 86 days and is still active, which suggests the message holds up over time, though only 5 ads are running in all, so this one is part of a small, focused set.

Who it speaks to: Women who wear activewear and want a lifted, flattering shape without visible ruching, especially returning customers who asked for this style back.

How it’s built

1. Hook: 'You asked, we listened' frames the launch as a response to customer demand.
2. Announcement: The Invisible Scrunch is back in Salsa and Navy, with new mid-rise and high-rise options.
3. Feature detail: The high-rise sits 4cm higher than the original mid-rise.
4. Benefit: A peachy, lifted look without the visible ruching.
5. Material: Buttery soft Aura fabric that feels like a second skin and shapes comfortably all day.
6. CTA: The 'Shop now' button links to the brand site.

What to borrow

• Use customer demand as the hook when you bring a product back, since it signals proof of interest without needing reviews.
• Back each update with a concrete detail, like the 4cm rise difference, so shoppers can judge fit before clicking.
• Pair every feature with the benefit it delivers, such as the fabric feel and the shaped look.
• Name new colours and options in the headline so people who already know the product see what's changed at a glance.

Its words

Invisible Scrunch now in Salsa and Navy💙❤️

You asked, we listened. Invisible scrunch is BACK in brand new colourways Salsa and Navy 💙❤️ As well as the addition of mid-rise and high-rise options, now designed to sit 4cm higher tham our OG mid-rise style. The result is that peachy, lifted look without all the visible ruching. Crafted from our buttery soft Aura fabric, they feel like a second skin while shaping in all the right places for all day comfort.

Button: Shop now

What’s said

The transcript

So for the girlies who want that peachy, lifted glute look without any scrunch, wait till you see this. Our three times sold out peachy invisible scrunch leggings and shorts are back in a fresh new colorways. Plus, we have a new addition. We have our mid-rise option, but we now have a high-rise option as well. The choice is yours, but what's the difference? The high-rise is four centimeters higher than the mid-rise version. We have the Salsa on, which is the high-rise, and then the navy that we've layered over the top is the mid-rise version. So they both have the exact same invisible scrunch design. So off the body, it is going to look like it has the ruching, but once you put it on, it will stretch out, and you can see that on Bella. It stretches out, but it is still giving you that really sculpted glute-defining lift. Our new high-rise peachy and mid-rise peachy are available in new colors, plus, of course, our staple black. Bella is wearing the gorgeous Salsa color. I am in navy, so there is a color for absolutely everyone. So ladies, we have our high-rise peachy. We have our mid-rise peachy. Now is the time to go and find your perfect peachy.

Where and how long

• First ran 16 Jul 2026; still running.
• Run as 5 ads, 5 of them running now.
• Links to musclenation.org.
• Style: Lifestyle, Product shot.