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Muscle Nation’s video ad: “Light on your stomach. Heavy on protein.”

Running 34 daysFacebook and InstagramWinner

How it opens

“When the last thing you want after training is a thick shake, Muscle Nation Protein Water is the answer.”

Why it works

It has run for 34 days and is still running, on 9 ads at once. Brands keep paying only for ads that make money, so this one is proven.

How it’s built
  1. Hook: When the last thing you want after training is a thick shake, Muscle Nation Protein Water is the answer.
  2. CTA: Shop now
What to borrow
  • It has run for over a month: the idea is proven demand, so test it in your own words.
Its words

Light on your stomach. Heavy on protein.

When the last thing you want after training is a thick shake, Muscle Nation Protein Water is the answer. 24g protein, 100 calories, 99% sugar free with BCAAs, electrolytes and vitamin C. Light, refreshing and actually delicious. Try all 8 flavours with our sample pack before we sell out.

Button: Shop now

What’s said
The transcript

This has 100 calories and 24 grams of protein. This is protein water from Muscle Nation and it's 99% sugar-free and also gluten-free. This also comes with BCAA's Electrolyzed Vitamin C. Because the last thing that I want after an intense cardio session is a thick milky protein shake. This is clear whey protein so it's extremely light and refreshing. And it tastes delicious, it just tastes like grape juice. It's only 100 calories and 24 grams of protein. Perfect way to recover and get some protein in after a workout.

Where and how long
  • First ran 6 Sep 2026; still running.
  • Run as 9 ads, 9 of them running now.
  • Links to musclenation.org.

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