Muscle Nation

Muscle Nation’s video ad: “Best Selling Invisible Scrunch”

Running 86 days·Facebook and Instagram·Winner

How it opens

“Leggings that sculpt and flatter in all the right places.”

Angle: Desire

Why it works

The copy is short and focused on one named product, so there is little to read before the offer is clear. The best-seller claim gives light social proof without needing reviews. The ad has run 86 days, is still active and has a win score of 90 out of 100, which suggests this simple product-led approach holds up over time. It runs across Facebook, Instagram, Messenger, Threads, WhatsApp and Audience Network, so the message is built to work in many placements. I can't see the video itself, so the visual side is judged only from the format and the words.

Who it speaks to: Women who shop for activewear and want leggings that contour, smooth and flatter their shape.

How it’s built

1. Hook: The headline names the product range and says it is a best seller.
2. Benefit: 'Sculpt and flatter in all the right places' promises a flattering shape.
3. Feature: 'Contour, smooth and support' lists what the leggings do.
4. CTA: 'Shop the best-selling Invisible Scrunch range' with a Shop now button to the store.

What to borrow

• Name one hero product or range in the headline so the right shopper recognises it immediately.
• Use a best-seller claim as quick proof, but only if your own sales data supports it.
• Pair a body-focused desire line with a short list of functional benefits like contour, smooth and support.
• Keep the copy brief and end on one clear CTA that matches the button.

Its words

Best Selling Invisible Scrunch

Leggings that sculpt and flatter in all the right places. Shop the best-selling Invisible Scrunch range. Designed to contour, smooth and support.

Button: Shop now

What’s said

The transcript

Oh my gosh, my glutes look insane in these. My gosh, I'm obsessed. They look unreal. So these are our new Aura Peachy leggings. We've been working on this one for quite some time now. It is for the girlies that want that scrunched look without the visible scrunch. So this is our new invisible scrunch seam. As you can see off the body, you do have the visible scrunch, but when they're on, it disappears. Going back to Rach, you can see we've got a deep V for the extra sculpt and the seam just disappears through the glute to lift and raise and pump it up.

Where and how long

• First ran 16 Jul 2026; still running.
• Run as 5 ads, 5 of them running now.
• Links to musclenation.org.
• Style: Lifestyle, Product shot.