Muscle Nation

Muscle Nation’s video ad: “The waistband that doesn't roll”

Running 53 days·Facebook and Instagram·Winner

How it opens

“If you want hold through the middle without feeling squeezed, this is the one. 💪”

Why it works

It has run for 53 days and is still running, on 8 ads at once. Brands keep paying only for ads that make money, so this one is proven.

How it’s built

1. Hook: If you want hold through the middle without feeling squeezed, this is the one. 💪
2. CTA: Shop now

What to borrow

• It has run for over a month: the idea is proven demand, so test it in your own words.

Its words

The waistband that doesn't roll

If you want hold through the middle without feeling squeezed, this is the one. 💪

Button: Shop now

What’s said

The transcript

Let's chat about Muscle Nation's Unrivaled Collection, specifically the Unrivaled Pocket Style Ankle Length Leggings and why, after I feel like nearly 12 months, they are still my favourite. No matter how many different styles of leggings I get, I keep coming back to the Unrivaled Leggings. They have a thick waistband that holds you in. They have deep pockets on both sides. I wear a size 4XL and for me, I want leggings that compress and these Unrivaled ones, they are a thicker material so they do have that compression feel without feeling like it's cutting off circulation. The Unrivaled Leggings have seriously changed the game for me. I can run, squat, jump, walk, do Pilates, whatever it might be in my leggings and I feel comfortable, supported and stylish. Honestly, don't know what I did without these in my life.

Where and how long

• First ran 18 Aug 2026; still running.
• Run as 8 ads, 8 of them running now.
• Links to musclenation.org.