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Software ads

Foreplay’s Facebook and Instagram ads

Foreplay is running 40 of the 120 ads the library holds for it. From public ad libraries, last seen running 6 Nov 2026. Its site: foreplay.co.
Running now
40
Winners
56
New in 30 days
6
Average run
137 days
Longest run
426 days

Ads running now

What it runs

Formats running now
Videos 23 · Images 15 · Carousels 2
Styles
Offer, UGC, Carousel, Demo, Founder, Testimonial
Where its ads ran
Facebook and Instagram

How its best ads open

  • “The creative tool behind your favorite brands.”
  • “So four years ago, I was running a Shopify store.”
  • “"Foreplay allowed us to find better ads, make them and learn from them really really fast"”
  • “Scaling through Q4 comes down to one number, and it's how many ads you test and are ready to scale by Black Friday of this year.”
  • “Foreplay is like Pinterest, but for ad creatives only.”

Why its best ads work

  • Foreplay ad

    It positions the tool as the shortcut top media buyers use to find proven ad patterns, so you stop guessing and test faster.

    It names a pain every media buyer recognises, then gives a simple, believable reason (longest-running ads are converting) for why the product helps. The comment-to-get-it CTA is low friction and boosts engagement. The data also shows it has run 237 days and is still active across 11 ads, which suggests the message keeps paying off for the advertiser.

    • Open with a claim that borrows credibility and speaks directly to your audience's current situation.
    • Frame the problem as a shift in the platform or market, so the product feels like a necessary response.
    • Give one clear piece of logic that makes the product's value feel obvious, like 'ads that run long are converting'.
    • Use a comment-to-receive CTA to lower the commitment and drive engagement signals.
    See the ad
  • Foreplay ad

    The founder tells how he went from hating his Shopify store to building the tool he wished existed, which turns the product into the solution to a problem he lived through.

    The founder's first-person story builds trust and feels more like a confession than a pitch, and the problem is one the audience knows well. The 'Pinterest for ads' line makes the product clear in a few words, and the named brands add authority. The data shows it has run 417 days and is still active across 9 ads, which suggests it has held up well over time.

    • Open with an honest, unexpected admission that breaks the expected ad tone and earns the next few seconds.
    • Explain your product with one familiar comparison instead of a feature list.
    • Make the stakes personal and concrete so the viewer feels why the problem matters.
    • Stack authority proof near the end, then pair it with a low-risk offer like a free trial to make the CTA easy.
    See the ad
  • Foreplay ad

    A named growth lead says the tool helps her find, make and learn from ads quickly, so a peer's words carry the claim instead of the brand's.

    A peer in the buyer's own role vouches for the product, and the quote covers the whole workflow (find, make, learn) in one line. The data shows it has run for 351 days, is still active and scores 89 out of 100, which suggests the format holds up over time. The low-friction CTA matches the free trial on the page.

    • Open with a real customer quote in natural spoken language, including the casual phrasing, so it doesn't sound like marketing copy.
    • Attach name, role and company to the quote so the proof is specific and believable to people in the same job.
    • Pick a quote that covers your core promise in one sentence, then let the headline turn it into an outcome the viewer wants.
    • Keep the CTA simple and match it to a low-risk offer such as a free trial.
    See the ad
  • Foreplay ad

    Ties the product to a seasonal deadline, saying that testing speed before Q4 and Black Friday decides who wins, so waiting a week costs you.

    It pairs a clear, time-boxed business stake (Q4) with a simple promise of faster workflow, so the product feels like a necessity rather than a nice-to-have. The post text spells out three concrete things the AI gains, which makes an abstract integration easy to picture. The data also shows it has run 64 days and is still active across 6 ads and many placements, which suggests the message holds up with repeated spend.

    • Open with a bold claim that reframes what really drives results, then knock down the common assumptions.
    • Anchor urgency to a real calendar event your buyer already plans around instead of a generic 'act now'.
    • Break a complex product into a short list of concrete things the user gets, as the post text does with three.
    • Compare the old way (a day of research) with the new way (one conversation) to make the benefit tangible.
    See the ad

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