Foreplay

Foreplay’s video ad: “Make ads that actually convert”

Running 69 days·Facebook and Instagram·Winner

How it opens

“The largest brands in the world and the smallest brands in the world are both using Foreplay.”

Angle: Objection

Why it works

It speaks to two groups at once, big brands and beginners, and then takes away the biggest friction for software buyers, which is a sales call. The low-risk trial makes signing up an easy decision. The data also shows it has run 67 days, is still active, and is spread across 8 ads on many placements, which suggests the advertiser keeps getting results from it.

Who it speaks to: Marketers, media buyers, creative strategists and small brand owners who run paid ads and want to research competitors and find winning creative.

How it’s built

1. Hook: Headline promises ads that actually convert, and the video opens by saying big and small brands both use the tool.
2. Proof: Names Alo Yoga as an example user, plus the post text claim of 100M+ searchable ads.
3. Positioning: Says the company is product focused, not sales focused, so the product speaks for itself.
4. Objection handling: No demo call needed, sign up and use it, pay only if you like it.
5. Offer: 7 day free trial, with a $10 price shown on the landing page.
6. CTA: Sign up button, with a closing line pointing to the website.

What to borrow

• Name the objection your buyer has, such as sales calls or commitment, and answer it directly in the ad.
• Show a wide range of users, from well known names to beginners, so more viewers see themselves in it.
• Pair a clear outcome headline with a spoken, conversational video so the message feels human, not scripted.
• Keep the offer simple and low risk, like a free trial, and repeat it in the text and the button.

Its words

Make ads that actually convert

Track all your competitors' ads. Search 100M+ ads, brief your next test, and see exactly what's driving performance, now with MCP so your AI tools can pull it all directly. Never feel a step behind again. 7 day free trial.

Button: Sign up · Offer: 7 day free trial

What’s said

The transcript

The largest brands in the world and the smallest brands in the world are both using Foreplay. Anyone from like Alo Yoga to the person just starting up their athleisure wear brand, they're both using the same tools and that's like pretty cool. As the market changes, the product changes, we're a very product focused company. You'll notice that we're not very sales focused. You don't need to get on a demo call with us to use our software. You can literally sign up, the product speaks for itself. Go in, use the product for free and if you like it, pay for it. If you don't, don't. But most people end up sticking around. For more information visit www.Foreplay.com

Where and how long

• First ran 28 Aug 2026; still running.
• Run as 8 ads, 2 of them running now.
• Links to foreplay.co.
• Style: Founder, Demo, Product shot, Offer.