Foreplay

Foreplay’s video ad: “Make ads that actually convert”

Running 65 days·Facebook and Instagram·Winner

How it opens

“The big difference between when I was running ads and then today is that we used to day trade audiences, different bid methods, and now the…”

Angle: Pain point

Why it works

The video teaches a point of view first and sells second, so it reads as expert advice rather than an ad, and the loss framing (losing insights every day) creates urgency without a discount. The post text turns that idea into concrete features and a free trial. The data shows it has run 63 days, is still active, and sits on 8 active ads with a win score of 91, which suggests the angle holds up across versions and a wide set of placements.

Who it speaks to: Media buyers, performance marketers, creative strategists and agencies who run paid social and need a repeatable way to research and brief creative tests.

How it’s built

1. Hook: A speaker with ad-running experience contrasts how ads worked before (audiences and bids) with today (creatives).
2. Insight: Creative testing is now the main lever, because it expands reach and lets you go both deep and wide in an audience.
3. Problem: Without a proper home for competitive research and learnings, you lose those insights every day.
4. Consequence: Each day without a system, you lose the ability to compound.
5. Product: Post text names the tool's features: competitor tracking, a 100M+ ad search, briefs and MCP for AI tools.
6. Offer: A 7 day free trial lowers the barrier to starting.
7. CTA: Sign up button, with the headline 'Make ads that actually convert' as the promise.

What to borrow

• Open with a credible insider's before-and-after that reframes how your market works, so the viewer feels the shift before any pitch.
• Name a daily, compounding cost of not acting, which gives urgency without needing a discount.
• Split the job: let the video carry the idea and let the post text carry the specifics, the proof of scale and the offer.
• Close with a low-risk offer like a free trial and a plain headline promise to make the next step easy.

Its words

Make ads that actually convert

Track all your competitors' ads. Search 100M+ ads, brief your next test, and see exactly what's driving performance, now with MCP so your AI tools can pull it all directly. Never feel a step behind again. 7 day free trial.

Button: Sign up · Offer: 7 day free trial

What’s said

The transcript

The big difference between when I was running ads and then today is that we used to day trade audiences, different bid methods, and now the only thing that you have left to do is day trade different creatives. It is what allows you to expand your TAM. It is what allows you to go both deep in an audience, but also wide. If you don't have a proper home for your creative insights, whether that's competitive research, what's working for you, and you're not crystallizing those insights over time, you're losing that every single day. And so every single day that you don't have a home for your creative strategy, you're losing the ability to compound.

Where and how long

• First ran 1 Sep 2026; still running.
• Run as 8 ads, 2 of them running now.
• Links to foreplay.co.
• Style: Founder, Product shot, Offer, Text only.