Foreplay

Foreplay’s carousel ad: “Introducing Foreplay”

Running 406 days·Facebook and Instagram·Winner

How it opens

“"Foreplay allowed us to find better ads, make them and learn from them really really fast"”

Angle: Feature

Why it works

It has run for 406 days and is still running, on 2 ads at once. Brands keep paying only for ads that make money, so this one is proven. A customer's words carry more weight than the brand's own.

How it’s built

1. Hook: "Foreplay allowed us to find better ads, make them and learn from them really really fast"
2. Benefit: Christina Bell
3. Offer (on the landing page): Free Trial
4. CTA: Learn more

What to borrow

• Lead with the one feature that changes the outcome.
• Test a testimonial ad for your own product.
• It has run for over a month: the idea is proven demand, so test it in your own words.

Its words

Introducing Foreplay

"Foreplay allowed us to find better ads, make them and learn from them really really fast" Christina Bell Growth Lead @ Webtopia

Try Foreplay now

Button: Learn more · Offer: Free Trial

Where and how long

• First ran 25 Sep 2025; still running.
• Run as 4 ads, 2 of them running now.
• Links to foreplay.co.
• Style: Testimonial, Carousel.