Foreplay

Foreplay’s carousel ad: “Launch your next best ad”

Running 353 days·Facebook and Instagram·Winner

How it opens

“"Foreplay allowed us to find better ads, make them and learn from them really really fast"”

Angle: Social proof

Why it works

A peer in the buyer's own role vouches for the product, and the quote covers the whole workflow (find, make, learn) in one line. The data shows it has run for 351 days, is still active and scores 89 out of 100, which suggests the format holds up over time. The low-friction CTA matches the free trial on the page.

Who it speaks to: Growth leads, media buyers and creative teams who need to find ad ideas and launch tests quickly.

How it’s built

1. Hook: A conversational customer quote about finding, making and learning from ads fast.
2. Proof: A name, job title and company (Christina Bell, Growth Lead @ Webtopia) make the quote credible.
3. Headline: 'Launch your next best ad' turns the quote into a forward-looking outcome.
4. CTA: 'Try Foreplay now' with a Learn more button leading to foreplay.co.

What to borrow

• Open with a real customer quote in natural spoken language, including the casual phrasing, so it doesn't sound like marketing copy.
• Attach name, role and company to the quote so the proof is specific and believable to people in the same job.
• Pick a quote that covers your core promise in one sentence, then let the headline turn it into an outcome the viewer wants.
• Keep the CTA simple and match it to a low-risk offer such as a free trial.

Its words

Launch your next best ad

"Foreplay allowed us to find better ads, make them and learn from them really really fast" Christina Bell Growth Lead @ Webtopia

Try Foreplay now

Button: Learn more · Offer: Free Trial

Where and how long

• First ran 17 Nov 2025; still running.
• Run as 6 ads, 3 of them running now.
• Links to foreplay.co.
• Style: Testimonial, Text only, Carousel.