ElevenLabs ads: 166 running on Facebook and Instagram

Running now: 166
Winners: 115
New in 30 days: 24
Average run: 77 days
Longest run: 365 days

Ads running now

What it runs

Formats running now: Videos 84 · Carousels 43 · Images 39
Styles: Listicle, Carousel, UGC, Product shot, Demo, Tutorial
Where its ads ran: Facebook and Instagram

How its best ads open

“This is not my voice.”
“Well, uh, that was dope.”
“Get paid from your writing by creating audiobooks in seconds. Try for free today.”
“AI voices so real your friends will do a double-take. Clone your own or pick from 1,000+ options. Try for free.”
“Transformez n'importe quel enregistrement en texte structuré. Le système de diarisation identifie automatiquement qui parle.”

Why its best ads work

Clone your own voice once so you can fix voiceovers, dub into 70+ languages and run a voice agent without re-recording anything.
The audio itself proves the product, since the viewer hears the clone before being told about it. The steps are short and concrete, which makes the tool feel easy to try. The comment-to-get-a-link CTA adds low-friction engagement, and the data shows it has run 111 days and is still active across 7 ads, which suggests the advertiser keeps it in rotation.
- Open with a short, surprising demonstration of the product's output so the hook doubles as proof.
- Name two or three specific pains right after the reveal so different viewers each see themselves.
- Show the setup in a few plain steps to make a complex tool feel quick to start.
- Use a comment keyword CTA to lower the effort of responding and to boost engagement, and pair it with a standard button.
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It shows how a node-based canvas lets one creator go from a reference image to a finished product video, swapping models, hooks and voices without starting over.
The walkthrough is concrete and in the creator's own words, so the tool's value shows through a real workflow instead of claims. The early code gives a reason to act, and the post text names the real payoff: swapping hooks, products, voices and languages to run variations. The data also shows it has run 154 days, is still active on 7 ads, and has a win score of 91, which suggests the format holds up over time.
- Open with the finished result or a genuine reaction, then explain how it was made, so viewers want to see the process.
- Walk through one real project step by step so the product's features appear as the means to a visible outcome.
- Place a promo code early and tie it to the creator, which gives a simple action and lets you track which creator drives sign-ups.
- Name the specific tools or models involved to signal depth and speak the language of your audience.
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It promises writers a new income stream by turning existing writing into audiobooks quickly, backed by claims of leadership and scale.
It ties a concrete outcome (earning money) to a low-effort method (audiobooks in seconds) for a clearly named audience. The checkmark list makes features easy to skim, and the closing proof line adds credibility through user count and recognisable names. The data shows it has run 251 days, is still active and has a win score of 91, which suggests the message keeps performing, though the data does not say why.
- Open with the outcome your audience cares about most, such as earning money, and name them directly.
- Pair a big benefit with a speed or effort claim so the first step feels easy.
- Use a short checkmark list to turn many features into scannable benefits.
- Close with layered proof, like a user count plus recognisable names, but only claim what you can back up.
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It leans on scale and famous users (1,000,000+ creators, named public figures) to back up the claim of the most realistic AI voice platform.
It pairs a sensory, easy-to-picture promise with a scannable checklist that answers what you get, why it matters and who else uses it. The free trial lowers the barrier to trying it. The data also shows it has run 166 days, is still active and sits on 7 active ads with a win score of 91, which suggests the message holds up over time, though the data doesn't say why.
- Open with a concrete, vivid claim about the result, not a feature name, so the scroll stops on curiosity.
- Use a short checklist to stack features, but tie each one to a benefit like less editing or global reach.
- Back the big claim with scale and recognisable names, and keep the proof near the end to close the argument.
- Mention a free trial in the copy so the call to action feels low risk.
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