Foreplay

Foreplay’s video ad: “Give your AI your entire ad stack”

Running 69 days·Facebook and Instagram·Winner

How it opens

“I see into more creative workflows than almost anyone.”

Angle: Pain point

Why it works

It speaks to a frustration the audience already feels (bland AI output) and gives a simple diagnosis they can accept: the input is the problem. The speaker's authority and the concrete before and after (generic ad versus brief built from winners) make the product feel like a clear fix. The data also shows it has run for 60 days, is still active, and sits in a set of 10 active ads, which suggests the message holds up with repeated spend.

Who it speaks to: Performance marketers and creative teams who already use Claude or other AI tools to write ads and are unhappy with generic results.

How it’s built

1. Hook: The speaker claims wide visibility into creative workflows and name-drops brands like Carpe and AG1 to build credibility.
2. Problem: Teams bought AI tools and use them out of the box with no context, so asking for an ad gives generic, robotic copy.
3. Reframe: The real issue is the input, not the AI, and prompts can stay simple if the context is rich.
4. Solution: The Foreplay MCP connects Claude to a huge ad database, video transcripts, competitor tracking and your own performance data.
5. Payoff: Briefs are built from what is actually winning, not guesses.
6. CTA: Fix your inputs with one Claude connection and sign up free; the post text adds a 7 day free trial.

What to borrow

• Open with a credibility line, then call out a specific mistake your audience is making to earn attention.
• Reframe the problem so your product is the obvious missing piece, here by blaming missing context rather than the AI tool.
• Use the same promise in three layers (headline, post text, video) with a clear list of what the viewer gets.
• End on a low-risk CTA such as a free trial so the ask matches the effort of connecting a tool.

Its words

Give your AI your entire ad stack

Give your AI three things it's never had: 100M+ ads to learn from, 24/7 tracking on every competitor you care about, and live performance data from your own ad account through Lens. Now when you ask Claude for a brief, it knows what's winning in your niche, what your competitors just launched, and what's actually converting for you. Foreplay MCP. 7 day free trial.

Button: Sign up · Offer: 7 day free trial

What’s said

The transcript

I see into more creative workflows than almost anyone. Companies like Carpe, AG1, even like the world's largest creative teams. And there's one mistake that I'm absolutely tired of seeing. And it's that teams spent the last eight months buying AI tools to use them in the stock out of the box form with absolutely no contextual data. They open Cloud and simply type like, write me an ad. And it sucks. It's generic. It's robotic. It's never seen a winning ad in your niche. And so we fix the input problem in a way where your prompts can stay simple. But the context of the AI has is more than could ever fit in your brain or even a prompt. And that's the Foreplay MCP, which connects Cloud directly to over 200 million ads. Every video transcript, live historical competitor tracking and your own performance data. Now, when you ask for a brief, it is built from what's actually winning, not from guesses. So fix your inputs with one Cloud connection and you can sign up for Foreplay for free today.

Where and how long

• First ran 28 Aug 2026; still running.
• Run as 11 ads, 2 of them running now.
• Links to foreplay.co.
• Style: UGC, Founder, Demo, Offer, Text only.