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Apps ads

Grammarly’s Facebook and Instagram ads

Grammarly is running 57 of the 147 ads the library holds for it. From public ad libraries, last seen running 10 Oct 2026. Its site: grammarly.com.
Running now
57
Winners
45
New in 30 days
0
Average run
116 days
Longest run
452 days

Ads running now

What it runs

Formats running now
Images 33 · Videos 24
Styles
Product shot, Carousel, Text only, Before & after, Demo, Review
Where its ads ran
Facebook and Instagram

How its best ads open

  • “Work faster and smarter with an AI assistant that supports you at every step.”
  • “Keep getting pinged? With Grammarly, you write clearer messages that cut through the clutter.”
  • “Send the right message, every time. Try Grammarly for free today.”
  • “A writing surface with AI agents that help you ideate, write and refine your work at every step. Try now.”
  • “Trust Grammarly’s Proofreader AI agent to protect your voice, refining grammar, tone, structure, and more.”

Why its best ads work

  • Grammarly ad

    It positions Grammarly as an AI writing assistant that helps you work faster and stay on track, without naming a specific problem or result.

    It is clear and low friction: one headline says what the product is, one line says the benefit, and the button asks for an easy action. It leans on the AI trend and an already familiar brand, so it does not need to explain much. The data shows it has run for 217 days and is still active across 12 ads, which suggests this simple, consistent message keeps performing for the advertiser.

    • Open with a headline that names what your product is in plain words, especially if it ties into a topic people already care about.
    • Pair one clear benefit line with a single action button so the ad has one job.
    • Use a light trust cue such as 'professionals rely on it' when you have no hard numbers, and add real proof if you do have it.
    • Run a consistent core message across several ad variants and let the long-running ones show you what to keep.
    See the ad
  • Grammarly ad

    It positions Grammarly as an AI writing assistant that helps you work faster and stay on track, leading with the capability rather than a specific result.

    The message is simple and uses very little copy, so it is easy to read quickly in a feed. The data also shows it has run for 179 days, is still active, and sits in a set of 10 active ads with a win score of 94, which suggests this plain, clear positioning holds up over time. The Download button matches the app category and lowers friction for someone ready to try it.

    • Name what your product is in the headline so the right person recognises it in a second.
    • Pair one broad benefit, such as speed, with a reassurance line so the promise feels dependable.
    • Keep the copy short and let a single button carry the action, especially for a product people already understand.
    • Run a small family of similar ads and let long-running ones show you which plain message earns its place.
    See the ad
  • Grammarly ad

    It positions Grammarly as an AI writing assistant that helps you write faster and stay on track at every step.

    The message is simple, with one clear idea and no clutter, so it is easy to grasp in a feed. It ties a well-known brand to the AI writing topic people are already searching for. The data also shows it has run for 179 days and is still active on 11 ads, which suggests the message keeps performing, though that is a signal and not proof of why.

    • Lead with a headline that names what you are and the key benefit in a few words, so the right person recognises it at once.
    • Keep one core promise per ad and support it with a short line on speed or ease.
    • Use a soft credibility line like 'professionals rely on it' only if you can back it up truthfully.
    • Match the button to the action you want, such as Download for an app, so the next step is obvious.
    See the ad
  • Grammarly ad

    Positions the product as an AI writing assistant that speeds up work and keeps people on track at every step.

    The message is simple and easy to grasp in a second, so it works in a fast feed. The data shows it has run for 179 days and is still active across 11 ads, with a win score of 94, which suggests this plain, benefit-led approach holds up over time. The Download button matches the intent of people who already understand what the tool does.

    • Open with a short headline that names what your product is and does, so the scroll stops on clarity rather than cleverness.
    • Pair one clear benefit (speed plus confidence) with a single action so the ad has one job.
    • Use a light authority cue like 'professionals rely on it' to build trust, and add something specific and true if you have it.
    • Run several close variations of one proven message, as the 11 active ads here suggest, instead of constantly changing the core idea.
    See the ad

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