Grammarly

Grammarly’s video ad: “Stay in the zone”

Running 233 days·Facebook and Instagram·Winner

How it opens

“Keep getting pinged? With Grammarly, you write clearer messages that cut through the clutter.”

Angle: Pain point

Why it works

It starts with a shared daily annoyance, then links the product to a simple outcome instead of listing features. The headline gives a memorable emotional payoff, and the install button keeps the path to action short. The data shows it has run 233 days, is still active, and has 8 active ads, which suggests the message holds up over time, though the data doesn't say why.

Who it speaks to: Busy professionals who live in chat and email and want their messages to be read and answered without wasted back and forth.

How it’s built

1. Hook: A relatable question about constant pings calls out the pain right away.
2. Benefit: Grammarly is tied to writing clearer messages that stand out from the clutter.
3. Headline: 'Stay in the zone' restates the payoff as a short, desirable state.
4. CTA: An 'Install now' button sends people straight to the app store listing.

What to borrow

• Open with a question that names a small, universal frustration so the viewer self-selects in the first few words.
• Link your product to one clear outcome, such as focus or clarity, rather than a list of features.
• Use a short headline that states the end feeling the customer wants.
• Match the button to the goal, like a direct install CTA for app ads, to keep friction low.

Its words

Stay in the zone

Keep getting pinged? With Grammarly, you write clearer messages that cut through the clutter.

Button: Install now

What’s said

The transcript

I need to make sure my writing is top-notch as a business professional. From emails to business plans, here's how Grammarly's AI keyboard took the stress out of my writing process. This AI keyboard saves me hours each week. Grammarly knows time is precious as a working professional. Let's be real. Grammar mistakes and typos slip through the cracks, especially when you're typing on your phone. That's why I downloaded the Grammarly AI keyboard. Not only am I less stressed about making mistakes when writing or emailing for work, but my writing has improved like crazy. Grammarly's AI has suggested prompts that make writing so much smoother. I wanted to make this email I wrote to a client more formal. I just highlight my text and click make it formal and boom! It helped me rewrite my email while still maintaining the important parts. My emails have never looked so professional and error-free thanks to Grammarly. Download from the App Store now.

Where and how long

• First ran 19 Feb 2026; still running.
• Run as 8 ads, 8 of them running now.
• Links to itunes.apple.com.
• Style: Demo, Product shot.