Grammarly

Grammarly’s video ad: “Stay in the zone”

Running 233 days·Facebook and Instagram·Winner

How it opens

“Keep getting pinged? With Grammarly, you write clearer messages that cut through the clutter.”

Angle: Pain point

Why it works

It opens with a short, relatable pain and links the product to a clear emotional payoff, which is focus and less noise. The copy is only a few lines, so the message lands fast. The data shows it has run 233 days, is still active, and sits across 9 active ads on five placements, which suggests the angle has held up well at scale.

Who it speaks to: Busy professionals and remote workers who juggle lots of chat and email messages and want their own writing to be clear and noticed.

How it’s built

1. Hook: Asks 'Keep getting pinged?' to name a pain people feel daily.
2. Promise: Says Grammarly helps you write clearer messages.
3. Benefit: Frames the payoff as cutting through the clutter so your messages get noticed.
4. Headline: 'Stay in the zone' ties the benefit to focus and flow.
5. CTA: 'Install now' button sends people straight to the App Store.

What to borrow

• Open with a short question that names a daily frustration your audience already feels.
• Turn a feature (clearer writing) into an outcome people want (focus, fewer interruptions).
• Keep the copy to two or three tight lines so it works across many placements.
• Match the CTA to the goal, such as a direct install button for an app, so there is no extra step.

Its words

Stay in the zone

Keep getting pinged? With Grammarly, you write clearer messages that cut through the clutter.

Button: Install now

What’s said

The transcript

This one AI writing app has saved me hours at work. Grammarly's AI writing tools make you sound clear, confident, and way more professional without you doing any extra work. Starting with the rewrite tool, if your email sounds chaotic, too long, too blunt, or too passive, Grammarly fixes it instantly and gives you polished versions to choose from. You just write your rough thought, hit rewrite, pick the tone you want, like professional, friendly, confident, concise, done. And if you're staring at a blank page, Grammarly can generate outlines, draft intros, or help you start reports, briefs, or project updates in seconds. It also catches every grammar mistake you miss when you're rushing and keeps your writing original and credible with plagiarism checks. Basically, if New Year amplified you as the goal, this is the easiest communication upgrade of your career. Grammarly works everywhere you write, emails, Slack, docs, socials, everything. And yes, it's free to start. Download Grammarly and thank me later.

Where and how long

• First ran 19 Feb 2026; still running.
• Run as 9 ads, 9 of them running now.
• Links to itunes.apple.com.
• Style: Lifestyle, Product shot.