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Grammarly’s video ad: “Make Your Writing Mistake-Free”

Running 142 daysFacebook and InstagramWinner

How it opens

“Don’t let incorrect word usage and grammar mistakes send mixed messages.”

Why it works

It has run for 142 days and is still running, on 3 ads at once. Brands keep paying only for ads that make money, so this one is proven.

How it’s built
  1. Hook: Don’t let incorrect word usage and grammar mistakes send mixed messages.
  2. CTA: Try the Grammarly Keyboard for FREE today.
  3. CTA: Install now
What to borrow
  • It has run for over a month: the idea is proven demand, so test it in your own words.
Its words

Make Your Writing Mistake-Free

Don’t let incorrect word usage and grammar mistakes send mixed messages. Get writing suggestions for correctness, clarity, and vocabulary in every app as you type! 🤳 ✅ Try the Grammarly Keyboard for FREE today.

Button: Install now

What’s said
The transcript

This AI writing app is going viral for a reason. Grammarly's AI keyboard helps you write smarter, faster, and better. You can ask Grammarly to rewrite your text or email to be more professional, friendly, and so much more. You just select your text and tap on the tone you want, and it fixes all your grammar and typo mistakes so you don't have to. It works across all your mobile apps, and it's free! Go download this now.

Where and how long
  • First ran 21 May 2026; still running.
  • Run as 3 ads, 3 of them running now.
  • Links to itunes.apple.com.

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