Grammarly

Grammarly’s video ad: “Make Your Writing Mistake-Free”

Running 141 days·Facebook and Instagram

How it opens

“Don’t let incorrect word usage and grammar mistakes send mixed messages.”

Why it works

It has run for 141 days and is still running. Brands keep paying only for ads that make money, so this one is proven.

How it’s built

1. Hook: Don’t let incorrect word usage and grammar mistakes send mixed messages.
2. CTA: Try the Grammarly Keyboard for FREE today.
3. CTA: Install now

What to borrow

• It has run for over a month: the idea is proven demand, so test it in your own words.

Its words

Make Your Writing Mistake-Free

Don’t let incorrect word usage and grammar mistakes send mixed messages. Get writing suggestions for correctness, clarity, and vocabulary in every app as you type! 🤳 ✅ Try the Grammarly Keyboard for FREE today.

Button: Install now

What’s said

The transcript

This is John before he downloaded Grammarly. Don't be a John. With Grammarly's AI keyboard, I get instant feedback right where I'm typing. No more worrying about typos or grammar mistakes. It works in all my apps. So whether I'm sending a quick message or writing a report, I feel confident my writing is clear and professional. So if you want to improve your writing and make a great impression at work, download Grammarly today.

Where and how long

• First ran 22 May 2026; still running.
• Links to itunes.apple.com.