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Software ads

ClickUp’s Facebook and Instagram ads

ClickUp is running 23 of the 133 ads the library holds for it. From public ad libraries, last seen running 10 Oct 2026. Its site: clickup.com.
Running now
23
Winners
40
New in 30 days
0
Average run
101 days
Longest run
411 days

Ads running now

What it runs

Formats running now
Images 13 · Videos 8 · Carousels 2
Styles
Review, Demo, Offer, Product shot, Carousel, Text only
Where its ads ran
Facebook and Instagram

How its best ads open

  • “This one app can manage it all.”
  • “Finally, a calendar that can schedule your day for you! ☕️”
  • “Supercharge productivity. Streamline work by doing it, and seeing it, in one place.”
  • “This app is the #1 productivity tool of 2025.”
  • “What if your calendar built your day for you—every day?”

Why its best ads work

  • ClickUp ad

    One app replaces the pile of separate work tools by covering everything a team needs to manage.

    The copy is short, clear and makes one strong claim, so it is easy to grasp in a second on a busy feed. The data shows it has run for 411 days, is still active, and sits across 13 live ads on five placements, which suggests the message holds up over time and at scale. A low-pressure 'Learn more' button fits a considered software purchase.

    • Lead with one big, simple promise that names the outcome, such as replacing many tools with one.
    • Keep the post text to a single line and let the video carry the detail.
    • Use a soft call to action like 'Learn more' when the product needs a bit of exploring before someone signs up.
    • Run several variations of a proven message across placements, as the 13 active ads here suggest, so you can keep it fresh without changing the core angle.
    See the ad
  • ClickUp ad

    Introduces a new calendar as a smart scheduling assistant, with three concrete features presented as ways it does the planning work for you.

    The copy leads with a clear outcome, then backs it with three short, scannable features, each with an emoji marker and a benefit attached. The ad has run for 372 days, is still active and sits across 11 active ads on five placements, which suggests the advertiser keeps finding it worth running and testing variants of it. A free-to-try offer keeps the ask low-risk.

    • Open with the outcome the user wants (a task done for them) before naming the product.
    • Limit feature lists to three and pair each with the benefit it delivers, so the copy is easy to skim.
    • Use emoji as visual bullets to break up the text and set a friendly tone for a work product.
    • End with a low-risk ask such as a free trial, and run several variants of a winning angle across placements, as this advertiser does with 11 live ads.
    See the ad
  • ClickUp ad

    Positions ClickUp as one app that replaces scattered work tools by bundling tasks, docs, goals and chat in a single place.

    The copy is short and clear, and it moves from a broad benefit to a concrete list of what is inside. The 'everything app' line gives a memorable category in a crowded market. The data shows it has run for 411 days, is still active, and spans five placements across 18 active ads, which suggests the message holds up over time and at scale. The data does not show why, so treat that as a signal and not proof.

    • Open with one outcome word your buyer already wants, then explain it in a single plain sentence.
    • Coin a simple category label, like 'the everything app', so people can describe your product back to you.
    • Name the specific parts of your product in a short list so a broad claim feels concrete.
    • Use a low-commitment CTA like 'Learn more' for a broad audience that is still comparing tools.
    See the ad
  • ClickUp ad

    It claims the top spot in its category for the year, so the viewer assumes it is the safe, proven choice.

    The short line leads with authority and borrows the weight of a ranking, so there is almost nothing to read before the video takes over. The data shows it has run for 372 days, is still active, and spans five placements, which suggests the message holds up over time and across audiences. Keeping the copy this lean lets the video carry the explanation while the text sets the expectation.

    • Open with a clear, specific claim about your standing, but only use a ranking or title you can back up and name the source for.
    • Keep the post text to one line and let the video show the product, so the words only set up the reason to watch.
    • Refer to the product as 'this app' to create a small curiosity gap that keeps people watching for the reveal.
    • Pair a low-commitment button like Learn more with a plain domain in the caption so the next step feels easy.
    See the ad

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