ClickUp

ClickUp’s carousel ad: “Teal Days”

Running 372 days·Facebook and Instagram·Winner

How it opens

“Finally, a calendar that can schedule your day for you! ☕️”

Angle: Feature

Why it works

The copy leads with a clear outcome, then backs it with three short, scannable features, each with an emoji marker and a benefit attached. The ad has run for 372 days, is still active and sits across 11 active ads on five placements, which suggests the advertiser keeps finding it worth running and testing variants of it. A free-to-try offer keeps the ask low-risk.

Who it speaks to: Busy professionals and teams who juggle meetings and tasks and want their time planned and their meetings captured automatically.

How it’s built

1. Hook: Announces a calendar that schedules your day for you, with a coffee emoji for a casual tone.
2. Introduction: Names the ClickUp calendar as a smart scheduling assistant.
3. Feature 1: Smart time-blocking that prioritizes the most important tasks.
4. Feature 2: One-click joining of Zoom, Google Meet or Teams meetings from anywhere in the product.
5. Feature 3: AI meeting notes that are summarized, have action items pulled out and are searchable.
6. CTA: Invites people to transform their productivity and try it free, with a Learn more button.
7. Hashtags: Productivity and project management tags for discovery.

What to borrow

• Open with the outcome the user wants (a task done for them) before naming the product.
• Limit feature lists to three and pair each with the benefit it delivers, so the copy is easy to skim.
• Use emoji as visual bullets to break up the text and set a friendly tone for a work product.
• End with a low-risk ask such as a free trial, and run several variants of a winning angle across placements, as this advertiser does with 11 live ads.

Its words

Teal Days

Finally, a calendar that can schedule your day for you! ☕️ Introducing @clickup calendar — your smart scheduling assistant ✨ 🕙 Smart time-blocking that automatically prioritizes your most important tasks 👩🏻‍💻 Seamless integration – Join Zoom, Google Meet, or Teams meetings with a single click from anywhere in ClickUp ✍🏻 AI-powered meeting notes – Automatically summarized, with action items extracted and fully searchable Transform your productivity today with a calendar that works for you! You can try it now for free 💜 #productivityhack #worksmarter #projectmanagement #clickup #organized

Button: Learn more

Where and how long

• First ran 3 Oct 2025; still running.
• Run as 11 ads, 11 of them running now.
• Links to clickup.com.
• Style: Lifestyle, Product shot, Carousel.