ClickUp

ClickUp’s video ad: “This app is the #1 productivity tool of 2025.”

Running 372 days·Facebook and Instagram·Winner

How it opens

“This app is the #1 productivity tool of 2025.”

Angle: Authority

Why it works

The short line leads with authority and borrows the weight of a ranking, so there is almost nothing to read before the video takes over. The data shows it has run for 372 days, is still active, and spans five placements, which suggests the message holds up over time and across audiences. Keeping the copy this lean lets the video carry the explanation while the text sets the expectation.

Who it speaks to: People who want to get more done at work, such as individuals and teams shopping for a productivity or project management tool.

How it’s built

1. Hook: Opens with a bold #1 ranking claim for 2025 that frames the product as the category leader.
2. Reveal: Calls it 'this app' so the video does the work of showing what it is, which suggests a product walkthrough (judged from the format, not seen).
3. CTA: A Learn more button and clickup.com in the caption send interested people to the site with no pressure.

What to borrow

• Open with a clear, specific claim about your standing, but only use a ranking or title you can back up and name the source for.
• Keep the post text to one line and let the video show the product, so the words only set up the reason to watch.
• Refer to the product as 'this app' to create a small curiosity gap that keeps people watching for the reveal.
• Pair a low-commitment button like Learn more with a plain domain in the caption so the next step feels easy.

Its words

This app is the #1 productivity tool of 2025.

Button: Learn more

What’s said

The transcript

I Hope you enjoyed the video!

Where and how long

• First ran 3 Oct 2025; still running.
• Run as 10 ads, 10 of them running now.
• Links to clickup.com.
• Style: Demo, Product shot.