ClickUp

ClickUp’s video ad: “This app is the #1 productivity tool of 2025.”

Running 306 days·Facebook and Instagram·Winner

How it opens

“This app is the #1 productivity tool of 2025.”

Angle: Authority

Why it works

A single, confident ranking claim is quick to read and gives the viewer a reason to check it out. The ad has run for 306 days, is still active, and spans five placements across 19 active ads, which suggests the advertiser keeps finding it worth funding. The low-friction 'Learn more' button suits a curious viewer who isn't ready to sign up yet.

Who it speaks to: People who want to get more done at work or in their personal routines and are open to trying a new productivity app.

How it’s built

1. Hook: Opens with the '#1 productivity tool of 2025' claim to grab attention and set a high bar.
2. Product: The video format likely shows the app in use, though the visuals can't be seen from the data.
3. CTA: The 'Learn more' button and the clickup.com caption send interested viewers to the site.

What to borrow

• Lead with one clear, bold claim in the first line so the scroll stops before any explanation.
• Only use a 'best of' or ranking claim if you can back it with a real, checkable source, and name that source when you can.
• Keep the post text short and let the video carry the product demonstration.
• Pair a curiosity-led hook with a soft CTA like 'Learn more' to attract people still in the research stage.

Its words

This app is the #1 productivity tool of 2025.

Button: Learn more

What’s said

The transcript

Here is the fastest way to organize your entire work, projects, clients, and deadlines. All inside ClickUp. First up, Templates Library. Filter by category or use case and instantly find pre-built workflows for content calendars, client projects, launches, and more. Ready to go in one click. Next, Whiteboards. Visually map out your projects, connect ideas, and convert notes into actionable tasks. Perfect for brainstorming, project planning, or outlining new workflows. And of course, Dashboards. Create a new one and monitor your entire workflow in real time. Fully visualized, fully up to date. And my personal favorite, ClickUp Calendar. Connect your Google Calendar and sync everything. Meetings, deadlines, tasks. Your entire schedule stays in one place. And that's only the beginning. ClickUp brings your entire workflow into one place. Try it yourself today.

Where and how long

• First ran 8 Dec 2025; still running.
• Run as 19 ads, 19 of them running now.
• Links to clickup.com.
• Style: Product shot, Text only.