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ClickUp’s image ad: “ClickUp™ | The everything app for work”

Running 411 daysFacebook and InstagramWinner

How it opens

“Supercharge productivity. Streamline work by doing it, and seeing it, in one place.”

Angle: Feature

Why it works

The copy is short and clear, and it moves from a broad benefit to a concrete list of what is inside. The 'everything app' line gives a memorable category in a crowded market. The data shows it has run for 411 days, is still active, and spans five placements across 18 active ads, which suggests the message holds up over time and at scale. The data does not show why, so treat that as a signal and not proof.

Who it speaks to: Teams and managers who juggle several work tools and want one place to plan, track and communicate.

How it’s built
  1. Hook: 'Supercharge productivity' states the outcome right away.
  2. Promise: 'Streamline work by doing it, and seeing it, in one place' explains the benefit as doing and seeing work together.
  3. Category claim: The headline calls it 'the everything app for work', giving a simple label to remember.
  4. Feature list: The description names Tasks, Docs, Goals and Chat as the parts of the app.
  5. CTA: 'Learn more' with clickup.com sends people to the site with low commitment.
What to borrow
  • Open with one outcome word your buyer already wants, then explain it in a single plain sentence.
  • Coin a simple category label, like 'the everything app', so people can describe your product back to you.
  • Name the specific parts of your product in a short list so a broad claim feels concrete.
  • Use a low-commitment CTA like 'Learn more' for a broad audience that is still comparing tools.
Its words

ClickUp™ | The everything app for work

Supercharge productivity. Streamline work by doing it, and seeing it, in one place.

Our mission is to make the world more productive. To do this, we built the everything app for work - Tasks, Docs, Goals, and Chat.

Button: Learn more

Where and how long
  • First ran 25 Aug 2025; still running.
  • Run as 18 ads, 18 of them running now.
  • Links to clickup.com.
  • Style: Product shot, Text only.

More from ClickUp

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