Webflow ads: 25 running on Facebook and Instagram

Running now: 25
Winners: 25
New in 30 days: 0
Average run: 66 days
Longest run: 222 days

Ads running now

What it runs

Formats running now: Videos 11 · Carousels 9 · Images 5
Styles: Carousel, Demo, Tutorial, Comparison, Offer, Product shot
Where its ads ran: Facebook and Instagram

How its best ads open

“Greenhouse's marketing team used to open a dev ticket to change a font size.”
“AI is rewriting how your buyers find brands.”
“Your AI tools can build fast.”
“AI search engines are reshaping discovery. See if your site is structured to be understood—and recommended—by ChatGPT and Gemini.”
“The AI discovery gap: we analyzed 2,000 websites, and almost nobody is ready for answer engines”

Why its best ads work

A marketing team goes from waiting on developers for tiny changes to shipping and testing campaigns on its own, with a stated lift in demo requests.
It pairs a small, vivid pain point with a concrete business result, so the reader sees themselves in the problem and believes the outcome. The named customer and the 40% figure add credibility, and the closing line repeats the headline's idea so the message sticks. The data also shows it has run 103 days, is still active, and sits on 12 active ads, which suggests the advertiser keeps backing this message.
- Open with a tiny, specific frustration your audience knows well, because it lands harder than a broad claim about inefficiency.
- Use a before and after headline so the transformation is clear before anyone reads the body.
- Tie a named customer to one hard result to make the proof feel real rather than generic.
- Close by echoing the headline's framing to reinforce the single idea you want remembered.
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A marketing team goes from waiting on developers for tiny edits to shipping campaigns and running tests on its own, and the site becomes a growth driver instead of a constraint.
It leads with a small, vivid pain that any marketer who has waited on engineering will recognise, then pays it off with a concrete outcome and a named customer. The before and after structure makes the benefit easy to grasp quickly. The data also shows it has run for 103 days, is still active, and sits across 10 active ads with a win score of 94, which suggests the message holds up over time and the advertiser keeps backing it.
- Open with a tiny, specific frustration (like a dev ticket for a font size) instead of a broad claim, so the right buyer instantly sees themselves.
- Pair a short before and after headline with a body that spells out the change in concrete terms, such as time to ship and who now owns the work.
- Anchor the story with a named customer and one clear result so the claim feels earned, and only use numbers you can back up.
- Use a low-pressure CTA like 'Learn more' for considered B2B purchases, and let the story carry the persuasion.
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It raises a worry that AI search could be describing your brand wrongly, then hints that owning your own web presence is the fix.
It ties a product category (web building) to a current, high-attention topic (AI search) and turns it into a question the reader can't easily answer, which pulls them in. The three-part headline is short and easy to remember, and the soft CTA keeps the barrier low for a curious click. The data also shows it has run 159 days, is still active and sits on 10 active ads, which suggests the advertiser keeps backing this message, though the data doesn't say why it performs.
- Link your product to a trend your audience is already thinking about, so the ad feels timely instead of generic.
- Close the hook with a question that exposes a risk the viewer hasn't checked, so they want the answer.
- Pair a longer problem setup with a short, rhythmic headline that sums up the promise in a few words.
- Use a low-pressure CTA like 'See details' when the message is about awareness and curiosity rather than a direct purchase.
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It raises a worry that AI search could describe your brand wrongly, then positions Webflow as the way to control your own story.
It ties a current, widely discussed trend to a concrete fear about brand accuracy, so the reader has a reason to care now. The headline is short, rhythmic and easy to remember, and it gives the answer in three beats. The data shows it has run 158 days, is still active, and is spread across 12 active ads, which suggests the advertiser keeps spending on this message and the win score of 94 backs that up.
- Open with a shift your audience already senses, then make it personal with a direct question.
- Frame the product as the way to stay in control of a risk, not as a list of features.
- Use a short, parallel headline so the core promise sticks in three quick beats.
- Keep the call to action low pressure when the message is about awareness and consideration rather than a quick purchase.
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