Webflow

Webflow’s video ad: “Your brand. Your web. Your story.”

Running 158 days·Facebook and Instagram·Winner

How it opens

“AI is rewriting how your buyers find brands.”

Angle: Curiosity

Why it works

It ties a current, widely discussed trend to a concrete fear about brand accuracy, so the reader has a reason to care now. The headline is short, rhythmic and easy to remember, and it gives the answer in three beats. The data shows it has run 158 days, is still active, and is spread across 12 active ads, which suggests the advertiser keeps spending on this message and the win score of 94 backs that up.

Who it speaks to: Marketers, brand owners and web teams at companies that care about how they show up when buyers search for them.

How it’s built

1. Hook: States that AI is rewriting how buyers find brands to create urgency around a new shift.
2. Problem: Asks whether AI is filling in the blanks about your brand correctly, which plants a risk of misrepresentation.
3. Resolution: The headline 'Your brand. Your web. Your story.' frames owning your site as the way to control the narrative.
4. CTA: A soft 'See details' button that sends people to webflow.com.

What to borrow

• Open with a shift your audience already senses, then make it personal with a direct question.
• Frame the product as the way to stay in control of a risk, not as a list of features.
• Use a short, parallel headline so the core promise sticks in three quick beats.
• Keep the call to action low pressure when the message is about awareness and consideration rather than a quick purchase.

Its words

Your brand. Your web. Your story.

AI is rewriting how your buyers find brands. If they search for a platform like yours and AI fills in the blanks — is it filling them in correctly? Webflow

Button: See details

What’s said

The transcript

Webflow gives your team a shared place to work, where ideas turn into live experiences without friction. Built for marketing teams ready for the agentic web. Webflow.

Where and how long

• First ran 5 May 2026; still running.
• Run as 13 ads, 12 of them running now.
• Links to webflow.com.
• Style: Product shot, Text only.