Webflow

Webflow’s video ad: “Your brand. Your web. Your story.”

Running 159 days·Facebook and Instagram·Winner

How it opens

“AI is rewriting how your buyers find brands.”

Angle: Curiosity

The first three seconds

Linda Tong, CEO of Webflow, sits in an office setting and begins drawing a comparison between the mobile revolution and present-day technology trends.

Pattern: Executive thought-leadership perspective framing a historical industry shift

talking head | motion graphics | documentary promo · thoughtful and measured documentary pacing with orchestral background music

Why it works

It ties a product category (web building) to a current, high-attention topic (AI search) and turns it into a question the reader can't easily answer, which pulls them in. The three-part headline is short and easy to remember, and the soft CTA keeps the barrier low for a curious click. The data also shows it has run 159 days, is still active and sits on 10 active ads, which suggests the advertiser keeps backing this message, though the data doesn't say why it performs.

Who it speaks to: Marketers, brand owners and web teams at companies that care about how buyers discover and perceive their brand in AI-driven search.

How it’s built

1. Hook: Claims AI is rewriting how buyers find brands, framing a timely shift.
2. Problem: Asks whether AI fills in the blanks about your platform correctly, planting doubt about brand accuracy.
3. Reframe: The headline 'Your brand. Your web. Your story.' positions owning your own site as the way to control the narrative.
4. CTA: A soft 'See details' button that leads to webflow.com.

What to borrow

• Link your product to a trend your audience is already thinking about, so the ad feels timely instead of generic.
• Close the hook with a question that exposes a risk the viewer hasn't checked, so they want the answer.
• Pair a longer problem setup with a short, rhythmic headline that sums up the promise in a few words.
• Use a low-pressure CTA like 'See details' when the message is about awareness and curiosity rather than a direct purchase.

Its words

Your brand. Your web. Your story.

AI is rewriting how your buyers find brands. If they search for a platform like yours and AI fills in the blanks — is it filling them in correctly? Webflow

Button: See details

What’s said

The transcript

When I think about the transformation that happened in mobile and compare it to where we are right now, it is incomparable. Mobile really just took you from form factor transformation, but you were still doing a lot of the same activities. You were still looking up information, looking at maps. With AI, it's transforming everything. Because it's not about a new UI. It's not about fitting on a smaller screen. It's not about suddenly being able to do something on the go. But rather, it's synthesis. It's being able to understand massive amounts of data, compute them and turn them into results. Whether it's answering questions really easily, whether it's researching something, running workflows that can actually operate on your behalf. It's actually shifting where you spend your time, how you do it, and who does it.

Where and how long

• First ran 4 May 2026; still running.
• Run as 11 ads, 10 of them running now.
• Links to webflow.com.
• Style: Product shot, Text only.