Framer’s Facebook and Instagram ads

• Video100 days
• Video103 days
• Video108 days
• Video43 days
• Video35 days
• Video35 days
• Video43 days
• Video35 days
• VideoAI Design Agent35 days
• Video35 days
• Video35 days
• Video35 days
• VideoFramer Design Agent17 days
• VideoFramer for Founders30 days
• VideoFramer Design Agent14 days
• VideoFramer Design Agent15 days
• VideoAI Design Agent29 days
• Video35 days
• VideoAI Design Agent18 days

• 

  A new product launch (AI Agents for web design) is paired with a creator-led 30% off annual plan code that people unlock by commenting a keyword.

  It combines a timely launch with a clear point of view against the status quo, so professionals feel the product was made for them rather than for beginners. The partner voice (#FramerPartner, 'my link') makes it feel like a creator recommendation instead of a brand ad. The comment-to-get-the-link mechanic adds engagement and a low-friction next step, and the discount gives a reason to act now. It has run for 100 days and is still active across 10 ads on Facebook, Instagram, Messenger and Threads, which suggests the approach keeps paying off.

  • Open a launch with a sharp stance against the old way of doing things, so the news comes with built-in tension.
  • Speak to a specific level of user, such as professionals, and name what they care about, like control over their own taste.
  • Use a creator's voice and a personal link or code to make an offer feel earned and less like a generic promo.
  • Add a one-word comment trigger to turn a passive viewer into an engaged lead and keep the call to action simple.

  See the ad
• 

  A long-time designer vouches for Framer's AI agents as the first AI design tool built for professional designers rather than beginners.

  It reads like a peer recommendation in a casual voice ('coupla', 'supafast'), which feels more trustworthy than brand copy. It names a specific gap in competing tools, so the claim feels earned. The comment-for-prompts offer gives a low-effort way to engage and lists concrete outcomes. The data also shows it has run 103 days on 7 active ads with a Winner score of 91, which suggests the approach holds up over time.

  • Open with a news-style claim aimed at one skeptical group so the right people feel the ad is for them.
  • Use a creator's long-term experience as proof, and keep their casual voice so it doesn't sound like a brand ad.
  • Position against what rival products get wrong for your audience instead of listing generic features.
  • Offer a useful freebie tied to specific results, and use a comment trigger to boost engagement and capture warm leads.

  See the ad
• 

  It offers free, copyable prompts in a casual creator voice, so you want to see what they are and how they connect to building with Framer.

  The copy sounds like a creator sharing a trick, not a brand selling software, so it feels native in the feed and low pressure. The offer of something free to take, plus a niche hashtag that signals the right audience, filters for people who are already interested. The data shows it has run 108 days, is still active, and has a 91 win score across four placements, which suggests it has held up over time, though I can't see the video itself.

  • Open with a short, casual line that offers a clear gain, such as a shortcut or a template, instead of describing the product.
  • Write in the voice of a creator or user so the ad blends into the feed and drops the sales feel.
  • Use niche tags or tool names to signal who the ad is for and borrow relevance from tools your audience already uses.
  • Give away something useful for free first, then let the CTA button do the selling.

  See the ad
• 

  Offer: it leads with the deal.

  It has run for 74 days. Brands keep paying only for ads that make money, so this one is proven. A clear deal gives people a reason to act now.

  • Say the offer plainly in the first line.
  • It has run for over a month: the idea is proven demand, so test it in your own words.

  See the ad

• ElevenLabs166
• Triple Whale127
• Atria102
• Creatify53
• Adspo53
• Textmagic43
• Motion App42
• Foreplay40

Top software ads this weekSoftware ad hooks