Framer

Framer’s video ad: “Framer just launched the future of web design – Framer AI Agents. The truth is that chatbots aren’t cutting it for professionals anymore.”

Running 100 days·Facebook and Instagram·Winner

How it opens

“Framer just launched the future of web design – Framer AI Agents. The truth is that chatbots aren’t cutting it for professionals anymore.”

Angle: Offer

Why it works

It combines a timely launch with a clear point of view against the status quo, so professionals feel the product was made for them rather than for beginners. The partner voice (#FramerPartner, 'my link') makes it feel like a creator recommendation instead of a brand ad. The comment-to-get-the-link mechanic adds engagement and a low-friction next step, and the discount gives a reason to act now. It has run for 100 days and is still active across 10 ads on Facebook, Instagram, Messenger and Threads, which suggests the approach keeps paying off.

Who it speaks to: Professional web designers, freelancers and teams who already use AI chatbots and want faster, collaborative workflows without losing creative control.

How it’s built

1. Hook: Announces the launch of Framer AI Agents and says chatbots are not cutting it for professionals.
2. Problem: Points to the need to iterate on whole workflows while keeping teams collaborative and up to date.
3. Solution: Presents Agents as a way to use AI's speed and precision while keeping your own creative taste and priorities.
4. Offer: Gives 30% off an annual pro plan through the creator's link.
5. CTA: Comment 'build' to get the link, with a Sign up button pointing to framer.com.

What to borrow

• Open a launch with a sharp stance against the old way of doing things, so the news comes with built-in tension.
• Speak to a specific level of user, such as professionals, and name what they care about, like control over their own taste.
• Use a creator's voice and a personal link or code to make an offer feel earned and less like a generic promo.
• Add a one-word comment trigger to turn a passive viewer into an engaged lead and keep the call to action simple.

Its words

@Framer just launched the future of web design – Framer AI Agents. The truth is that chatbots aren’t cutting it for professionals anymore. Businesses need to be able to iterate on entire workflows while keeping teams collaborative and up to date. Framer’s Agents are amplifying web builders because you can now leverage the speed and precision of AI in a way that actually allows you to focus on your own creative tastes & priorities. Comment “build” and i’ll send you my link for 30% off an annual pro plan so you can start shipping in Framer today. #FramerPartner

Button: Sign up · Offer: 30% off

What’s said

The transcript

What you're looking at is the future of design. It's called Framer Agents, which works in tandem with the designer. How? What do you mean? Well, think about it. Up until now, the main interface for working with AI has been through a chatbot, which is great. You get a mock up in 60 seconds. But that's the problem because it's great for exploration, prototyping and getting pretty good results. But that doesn't cut it for professionals. They need precision pixel level control over the end user experience. That's where Framer Agents come in. They work directly inside of the product, across the entire workflow for production ready website work, which also unlocks the ability for an entire team to see and edit the same canvas, components, CMS content, styles, etc. Which means this unlocks a multiplayer collaborative union of the speed of AI with the taste, judgment and precision of humans. That is critical if you want your website to stand out from a sea of sameness. And if you're looking for inspiration, today marks the launch of the brand new Framer community, where creators can share work and build their reputation so you can hire them directly. I always talk about AI being an amplifier to the world's best creatives. This is a perfect example of that. So start building on www.framer.com today or comment build for the link and I'll send it over. I'll catch you in the next one. Peace.

Where and how long

• First ran 2 Jul 2026; still running.
• Run as 10 ads, 10 of them running now.
• Links to framer.com.
• Style: Founder, Offer, Text only.